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Sports BettingNext.io · 16h ago

Are prediction markets the perfect vertical for the attention economy?

By NEXT.ioJune 16, 2026

The brief

A mix of cultural, regulatory, and technological factors have made prediction markets perfectly suited to the modern attention economy, argues Slotegrator COO Olga Ivanchik, in the wake of the company’s release of an ebook on the same topic. Why have prediction markets so completely captured the public imagination? To…

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