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Affiliate & Marketing
329 recent stories
What Affiliate Management Looks Like in Today’s iGaming Industry
The iGaming market looks very different from what it did just a few years ago. New brands launch regularly, licensing has become more accessible, and operators are competing harder than ever to attract both players and affiliates. As competition has grown, the role of affiliate management has changed as well. Through …
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Greentube ignites the reels in Flaming Devil
Devil Collect Feature with a Free Games Wheel promises extended multiplier-boosted bonus rounds Greentube, the Novomatic Digital Gaming and Entertainment division, has launched fiery new release Flaming Devil, set in the depths of hell and offering wicked wins through the combination of innovative features and classic…
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Kongebonus highlights premium Rhino Entertainment partnership following landmark Betsson agreement
Kongebonus now supports Rhino brands in Norway, including Rocket Riches, Big Boost, Lucky Spins and Panosta Kongebonus has cemented its role as Rhino Entertainment Group’s premium partner in Norway, following a long-standing collaboration that has delivered exclusive brand launches, market activations and community-le…
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Unigoat by Play’n GO
The GOATENING is the hook: a modular bonus where Griffin, Gilberta and Gaston bring Expanding Rows, Bounty Rewards and Multipliers, in single or combined form.
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Standing out in a crowded market: SBC Summit adds Marketing & CX Track to 2026 Agenda
SBC Summit will explore how betting and gaming brands can cut through the noise with more distinctive, data-driven and effective marketing campaigns through its dedicated ‘Marketing & CX’ conference track. Taking place on Thursday, 1 October, 2026, at the Feira Internacional de Lisboa, the track will bring together CM…
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Australia to add opt-out register for gambling advertisements
The government of Australia has announced that it will introduce a new national register to allow users to opt out of gambling advertising in an effort to come to an agreement with the opposition and pass the proposed gambling reforms. As explained by officials, the opt-out register will work similarly to a “no call” …
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Africa’s bonus abuse blind spot
Africa’s iGaming industry is growing rapidly, but so is its exposure to fraud. As operators compete for players through promotions, organised bonus abuse has become one of the industry’s biggest financial threats, making African markets increasingly attractive targets. Unlike Europe, where operators spent years adapti…
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Chile deputies call for betting advertising ban on television
Two Chilean deputies have asked the National Television Council (CNTV) to suspend television advertising by online betting operators at all times, arguing that continued promotion of the platforms is incompatible with the country’s efforts to block unauthorised betting websites. UDI deputies Eduardo Cretton and Marco …
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Samuli Justén Appointed Head of Marketing Communications at Hippos ATG
Hippos ATG Strengthens Its Finnish Team Hippos ATG is currently preparing for the historic transition of the Finnish gambling market,… The post Samuli Justén Appointed Head of Marketing Communications at Hippos ATG appeared first on iGaming Express.
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Digital upgrades elevate exhibitor visibility across entire EAG360 ecosystem
Extensive upgrades will impact the EAG360 website, the EAG360 Event App, as well as exhibitor and visitor registration. The marketing team driving January’s rebranded EAG360 has confirmed a series of major digital upgrades which it says will provide exhibitors with more brand visibility, more control and more opportun…
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Evoplay levels up the Young Buffalo series with Young Buffalo Coins Special
Evoplay has expanded its popular Young Buffalo series with the launch of Young Buffalo Coins Special, introducing enhanced bonus mechanics and even more opportunities for players to pursue major rewards. The post Evoplay levels up the Young Buffalo series with Young Buffalo Coins Special first appeared on Asia Gaming …
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Relax Gaming takes players on a cosmic journey with AgroCulture
Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “AgroCulture is another strong addition to our portfolio, combining a proven theme with innovative bonus mechanics and flexible player engagement features.” The post Relax Gaming takes players on a cosmic journey with AgroCulture first appeared on Asia Gaming…
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Jenny Gonzalez analiza el futuro de los afiliados de apuestas en la era de la IA
Uno de los temas más comentados de 2026 ha sido si el modelo de afiliación tradicional sobrevivirá en este panorama de marketing en constante evolución. En declaraciones previas a su […]
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Treasure Island Casino Suddenly Cancels $200 Free Play Promotion
What started as an unusually generous marketing trick for Las Vegas’ Treasure Island casino quickly devolved into chaos as hundreds of gamblers rushed in to take advantage of the promotion. The long queues and increasingly frustrated customers eventually forced the casino hotel to cancel the promotion early, leading t…
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ReferOn and Affiverse to host webinar on scaling and migrating affiliate programs
Operational efficiency in focus
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NGX e Optimove firmam parceria para ampliar soluções de iGaming no Brasil
A NGX anunciou uma parceria comercial e tecnológica com a Optimove para ampliar as soluções oferecidas a operadores brasileiros de iGaming. A colaboração integra a tecnologia de CRM Marketing da […] O post NGX e Optimove firmam parceria para ampliar soluções de iGaming no Brasil apareceu primeiro em iGaming Brazil.
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ASA Blocks Midnite Ads Over Gambling Escape Claims
The Advertising Standards Authority (ASA) has ruled against a series of Midnite adverts, ordering them off air after receiving 125 complaints. The campaign, which ran across television, video-on-demand, and radio in April and May 2026, showed characters facing everyday frustrations with faulty technology before turnin…
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UK: Vicky Foxcroft named gambling minister as BHA seeks urgent talks over affordability checks
Backed live-sport ad ban, statutory levy Vicky Foxcroft
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N1 Partners shortlisted for two Affiliate Leaders Awards
Affiliate FTDs rise 150% in 2025
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Câmara de NY investiga Polymarket por marketing predatório a jovens investidores
Presidente da Casa acusa startup e outras empresas de mercados preditivos de explorar menores com publicidade enganosa, citando uso de influenciadores The post Câmara de NY investiga Polymarket por marketing predatório a jovens investidores appeared first on BNLData.
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Evoplay charges to the frontier with Young Buffalo Coins Special
Game takes players to the open prairie with expanded layout and bonus symbols, unlocking fresh gameplay dynamic Evoplay has expanded its popular Young Buffalo series with the launch of Young Buffalo Coins Special, introducing enhanced bonus mechanics and even more opportunities for players to pursue major rewards. Set…
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INSPIRE launches WoW WEEK promotion with Exclusive Resort and Splash Bay packages
INSPIRE Entertainment Resort has announced the launch of INSPIRE WoW WEEK, a limited-time promotional campaign designed to help guests plan their upcoming fall and winter escapes while enjoying exceptional value across the resort’s signature experiences. The post INSPIRE launches WoW WEEK promotion with Exclusive Reso…
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UK gambling advertising campaign banned after 125 Complaints
The decision covers five adverts – two broadcast on television, two video spots and one radio promotion – which aired in April and May 2026. UK.- The Advertising Standards Authority (ASA) has ruled against a series of advertisements by gaming operator Midnite, (Dribble Media) following 125 complaints about the campaig…
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ASA bans Midnite campaign over gambling escape message
Several ads reportedly broke the rules, drawing over 120 complaints. The post ASA bans Midnite campaign over gambling escape message appeared first on NEXT.io.
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Florida Gambling Interests Pour Millions Into 2026 Election
At least $12.2 million from gambling and gaming interests has already entered Florida’s 2026 election cycle, with the Seminole Tribe responsible for roughly three-quarters of the total. Campaign finance filings through July 31 show the tribe gave about $9.1 million to candidates and political committees. Its money rea…
Read summary →Midnite’s advertising campaign banned amid push for UK growth
The UK’s Advertising Standards Authority (ASA) has banned a coordinated advertising campaign by Midnite after receiving 125 complaints. It covers five advertisements – two TV ads, two video ads and a radio ad – which ran during April and May 2026. Midnite’s ads depicted characters encountering a barrage of minor, ever…
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How to future-proof your affiliate program | ReferOn & Affiverse webinar
ReferOn and Affiverse will host a live webinar on August 18 to help igaming operators reduce operational complexity and efficiently scale their affiliate programmes. Press release.- Affiliate programmes have never had more technology at their disposal. Yet for many operators, managing partner programmes still involves…
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Nordic Network Joins AffPapa Conference Cancun as Strategic Partner
Nordic Network Ltd has entered into a strategic partnership with AffPapa, bringing together their networks across iGaming, affiliate marketing, esports, and gaming. The partnership comes as Nordic Network prepares to join AffPapa Conference Cancun 2026 on November 23–25, representing both Nordic.Partners and Nordic Pa…
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The changing face of igaming affiliate marketing: Boomerang Partners on quality, transparency, and technology
Boomerang Partners has highlighted key trends reshaping the igaming affiliate market, emphasising a shift towards traffic quality, compliance, and flexible partnerships for long-term success. Press release.- The igaming affiliate market is becoming more competitive and more focused on efficiency. Traffic volume remain…
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RavenTrack’s Trust Factor
Founded in 2018, advanced affiliate tracking platform RavenTrack is on a mission to reshape the operator-affiliate relationship and tackle one of its... Read More...
Read summary →Italy Tightens Safer Gambling Campaign Rules
AGCOM Tightens Campaign Oversight AGCOM has warned the 46 licensed operators in Italy’s online gambling regime that safer gambling campaigns… The post Italy Tightens Safer Gambling Campaign Rules appeared first on iGaming Express.
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Argentina Revises Mandatory Warnings for Online Gambling Advertising
The rules for the mandatory warnings in advertising for gambling and online betting have changed in the Argentine national government. Resolution 271/2026, published in the Official Gazette, amends the existing requirements with the sole purpose of reducing the possibility of an overlap of information about the same t…
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Hub Affiliations ecosystem secures 11 finalist nominations at Affiliate Leaders Awards 2026
September 30 in Lisbon
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Affiliate Leaders Summit 2026 reveals agenda focused on AI, SEO and sustainable growth
The Affiliate Leaders Summit 2026 will spotlight the most pressing trends shaping affiliate and performance marketing as it launches as a standalone event alongside SBC Summit. The post Affiliate Leaders Summit 2026 reveals agenda focused on AI, SEO and sustainable growth first appeared on Asia Gaming News | AGB - Asi…
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El SEO entra en la era de la IA: Felipe Maia explica cómo está cambiando el juego
Felipe Maia es un experto en SEO que está próximo a cumplir cuatro años trabajando en Blaze Brasil. En un momento en... Leer más... La entrada El SEO entra en la era de la IA: Felipe Maia explica cómo está cambiando el juego se publicó primero en iGaming Futuro.
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N1 Partners shortlisted at Affiliate Leaders Awards 2026
N1 Partners has been shortlisted in two categories at the Affiliate Leaders Awards 2026, with public voting open until August 14. Press release.- N1 Partners has been shortlisted for the Affiliate Leaders Awards 2026 in two categories: This recognition reflects the results N1 Partners has achieved over the past year, …
Read summary →Catena Media announces new wave of layoffs
Catena Media has announced that it has conducted a new wave of staff layoffs in its technology, marketing, and regional sites departments in an effort to reduce costs. The affiliate marketing services provider has confirmed the elimination of 5 roles so far as a result of a restructuring measure from the regional site…
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GameOn nombra a Lara Sciberras como Gerente de Redes Sociales
La agencia de relaciones públicas y marketing B2B líder en la industria, GameOn, se complace en anunciar el nombramiento de Lara Sciberras... Leer más... La entrada GameOn nombra a Lara Sciberras como Gerente de Redes Sociales se publicó primero en iGaming Futuro.
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Raymond Voon departs Sands China after nine months, Philip Lam to step into marketing loyalty role
Sands China has told staff that Raymond Voon will step down as the company’s Senior Vice President of Marketing Strategy […]
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Affiliate Leaders Summit 2026 coloca IA, SEO e Performance no centro da agenda
O evento, que decorrerá na Feira Internacional de Lisboa e na MEO Arena, em Lisboa, de 29 de setembro a 1º de outubro The post Affiliate Leaders Summit 2026 coloca IA, SEO e Performance no centro da agenda appeared first on BNLData.
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Kingfin: An Overview of the Olymptrade Affiliate Program
Kingfin is the official affiliate program of Olymptrade, a global online trading platform. Operating as a direct advertiser since 2017, the program accepts traffic from more than 150 GEOs and offers two primary partnership models: RevShare of up to 80% and CPA payouts of up to $250. One of Kingfin’s key strategic focu…
Read summary →Affiliate Leaders Summit 2026 destaca en su agenda la IA, el SEO y el marketing de rendimiento
Affiliate Leaders Summit pondrá el SEO, la IA, el contenido y el marketing de rendimiento en el centro de su agenda de 2026, debutando como evento independiente junto con SBC […]
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Blueprint Gaming launches Cash Strike Fire Lock with expanding bonus mechanic
Expands Cash Strike series
Read summary →Affiliate Leaders Summit 2026 puts AI, SEO and performance at the heart of the agenda
The Affiliate Leaders Summit will place SEO, AI, content, and performance marketing at the heart of its 2026 conference agenda as it debuts as a standalone event co-located with SBC Summit. Taking place at the Feira Internacional de Lisboa and MEO Arena in Lisbon from 29 September to 1 October, the event’s conference …
Read summary →More Layoffs: Catena Media Gives Up 5 More Positions
Catena Media, the provider of affiliate marketing services that aims to be “the #1 choice for global performance-based online marketing”, has carried out a fresh round of layoffs as part of its ongoing efforts to streamline operations. The latest cuts will affect its technology, marketing, and regional sites teams. Fi…
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Playson launches 4 Supershiny Diamonds: Hold and Win with dual bonus modes
The title adds an expanded 5×5 Super Bonus Game and a three-way feature system to Playson’s growing Hold… The post Playson launches 4 Supershiny Diamonds: Hold and Win with dual bonus modes appeared first on European Gaming Industry News.
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Interview with Geoffrey Smorong – VP of Operations at Income Access
AffPapa recently conducted an interview with Geoffrey Smorong from Income Access. Geoffrey is a driven leader with almost 15 years’ experience in iGaming and the affiliate marketing space. He’s been an important contributor to Income Access since 2012, when he started on the team as an Account Manager. Currently, Geof…
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Mohegan Sun honored with award from National Council on Problem Gambling
Mohegan Sun this week announced it has been honored with the National Council on Problem Gambling’s 2026 Corporate People’s Choice Award in recognition of its “Winning Starts with Responsible Play” campaign. The campaign is a comprehensive initiative designed to promote responsible gaming awareness, connect guests wit…
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N1 Partners shares August insights on affiliate marketing, product strategy and player retention
N1 Insights series
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All-new bonus play awaits in Blueprint Gaming’s Cash Strike Fire Lock
The centrepiece of the base game is the fireball that sits above the reels Blueprint Gaming is locked and loaded with its latest offering, as Cash Strike Fire Lock bursts onto the scene with a new bonus feature where three hidden rows await unlocking via Cash Prizes and Cash Strikes. With various iterations from the C…
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All-new bonus play awaits in Blueprint Gaming’s Cash Strike TM Fire Lock
This brand new launch extends the Cash Strike brand, with improvements and a multi-layered design. Press release.- Blueprint Gaming is locked and loaded with its latest offering, as Cash Strike TM Fire Lock bursts onto the scene with a new bonus feature where three hidden rows await unlocking via Cash Prizes and Cash …
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Konami to show more than 50 new games at G2E Las Vegas
Expo will see the industry debut of an 11-foot-tall, oversized cabinet with a triple bonus game Konami is showcasing more than 50 new game themes at this G2E in Las Vegas, across five unique hardware form factors during G2E 2026, including the industry debut of an 11-foot-tall, oversized cabinet with a triple bonus ga…
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Blueprint Gaming adds Fire Lock bonus to Cash Strike series
The new release adds a vertically expanding grid mechanic and two routes into the Fire Lock Bonus, extending… The post Blueprint Gaming adds Fire Lock bonus to Cash Strike series appeared first on European Gaming Industry News.
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