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Affiliate & Marketing
622 recent stories
Meet the Winners of the Affiliate Leaders Awards 2026
Clever Advertising, Hub Affiliations, Flashscore Network and Catena Media were among the big winners at last night’s Affiliate Leaders Awards, a ceremony celebrating affiliate and performance marketing excellence across the global betting and iGaming industry. Taking place at Lisbon’s MEO Arena on Wednesday, 30 Septem…
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1spin4win launches fourth Scratch Card campaign on Players Room portal
Five classic slots featured
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Keith Geary: “The affiliates that last will be the ones players seek out by name.”
Bartosz Burzyński: You joined Mr. Gamble as Marketing Director this summer after working across operators, affiliates and lottery businesses. What… The post Keith Geary: “The affiliates that last will be the ones players seek out by name.” appeared first on iGaming Express.
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Hard Rock launches 27th PINKTOBER campaign for breast cancer support
80 donated vacation room nights
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Ivana Flynn: “DMCAs are just a new form of negative SEO attack”
How did DMCABoss start? Was there a moment when fake DMCA strikes hit you personally? DMCABoss started because a lot of my… The post Ivana Flynn: “DMCAs are just a new form of negative SEO attack” appeared first on iGaming Express.
Read summary →Pragmatic Play Builds up to Kevin Hart Live with Massive Promotion
Pragmatic Play, a leading content supplier to the iGaming industry, is gearing up for its landmark Kevin Hart collaboration with a huge... Read More...
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G2E: Integrated marketing should begin as early as possible
A resort can have a consistent advertising campaign and still deliver a disjointed experience. Marketing promises one thing, operations delivers another, and the information that might explain the difference sits with a team no one thought to invite. That problem gave Monday’s G2E session, “Integrated Marketing and Co…
Read summary →Pragmatic Play potencia su icónica saga con Gates of Olympus 2500
La nueva entrega de la reconocida franquicia inspirada en la mitología griega incorpora multiplicadores de hasta 2.500x y cuatro modalidades de juego bonus. Pragmatic Play, proveedor de contenidos para la industria iGaming, vuelve a uno de sus universos más reconocidos con el lanzamiento de Gates of Olympus 2500, una …
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Wazdan launches Cointober campaign to spotlight Coins™ series
The five-week push consolidates more than 30 titles under a single brand identity and introduces the Cluster Collector… The post Wazdan launches Cointober campaign to spotlight Coins™ series appeared first on European Gaming Industry News.
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Linebet nominated for two SBC Awards 2026 categories ahead of Affiliate Leaders Summit in Lisbon
Linebet has been shortlisted in two categories at the SBC Awards 2026: Sportsbook Operator of the Year and Operator of the Year – Medium Organisation. The nominations come ahead of the company’s participation in SBC Affiliate Leaders Summit 2026, taking place in Lisbon from 29 September to 1 October. The recognition r…
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Pragmatic Play Gates of Olympus 2500: RTP, max win, release date
A wheel spin decides which of four bonus games you get in Gates of Olympus 2500, and multiplier… The post Pragmatic Play Gates of Olympus 2500: RTP, max win, release date appeared first on European Gaming Industry News.
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Hot Copy: What’s in a bonus?
You have been chosen The New York Times took a deep dive this week into how DraftKings uses artificial intelligence to decide which customers should receive betting promotions, and found that the same data could potentially be used to identify gamblers at risk of developing problems. The investigation, based on interv…
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The problem is not how much operators spend on bonuses. It is who gets them.
Analysis by Golden Whale
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Fast Track introduces True Value to help operators understand players earlier
Powered by Fast Track’s Greco engine, True Value gives iGaming operators a clearer basis for decisions on players, bonuses and affiliates, without waiting for GGR to catch up. The post Fast Track introduces True Value to help operators understand players earlier first appeared on Asia Gaming News | AGB - Asia Gaming B…
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WorldGaming prohíbe Meta Glasses en ICE e iGB Affiliate Barcelona
WorldGaming, organizador de ICE e iGB Affiliate Barcelona, actualizó su política de “Good Neighbour” para prohibir el uso de Meta Glasses y... Leer más... La entrada WorldGaming prohíbe Meta Glasses en ICE e iGB Affiliate Barcelona se publicó primero en iGaming Futuro.
Read summary →Answers Before Anyone Asks: Inside Gamblitude’s Autonomous Agent
Every iGaming business produces a constant stream of data: bets, sessions, deposits, withdrawals, bonus redemptions, CRM campaigns, paid media spend, affiliate… The post Answers Before Anyone Asks: Inside Gamblitude’s Autonomous Agent appeared first on iGaming Express.
Read summary →Full gambling ad ban draft to kill affiliates in Bulgaria
Bulgaria’s ruling Progressive Bulgaria party has put its Gambling Act reforms draft up for public consultation, calling for a complete ban on gambling advertising. The proposed restrictions drafted by Prime Minister Roumen Radev’s cabinet replace the current legislation with a near-total ban on all types of marketing.…
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Bulgaria Plans Stricter Gambling Advertising Rules
Government Outlines Advertising Ban Bulgaria’s government announced plans to tighten gambling regulation amid harm-related concerns. Prime Minister Rumen Radev said… The post Bulgaria Plans Stricter Gambling Advertising Rules appeared first on iGaming Express.
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Kangwon Land Launches Responsible Gaming Campaign for Local Players
Kangwon Land Inc in South Korea has initiated a responsible gaming campaign at its Kangwon Land facility, which is the only casino in the country that can cater to domestic players. The campaign that was started in August is geared towards promoting responsible gaming and enabling customers to recognize gambling-relat…
Read summary →BOYLE Sports signs David Ginola for latest marketing push
BOYLE Sports has recruited French footballing legend David Ginola for its latest marketing campaign as it looks to spread awareness of its new Squad Builder product. Ginola, who had spells at clubs including Paris Saint-Germain, Newcastle and Tottenham Hotspur, speaks directly to the camera to explain the product, wit…
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BOYLE Sports turns to Hollywood for David Ginola campaign promoting new Squad Builder bet
Film echoes "The Big Short" cameos
Read summary →Betr Challenges HBO Over Entourage Ad
HBO Challenges Commercial HBO sent a cease-and-desist letter to Betr over a three-minute advertisement featuring Jeremy Piven and Adrian Grenier. The broadcaster… The post Betr Challenges HBO Over Entourage Ad appeared first on iGaming Express.
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Brazil’s iGaming market: affiliate promotion vs player demand
Blask’s new Affiliates feature helps understand what brands are being most promoted and how that compares to what players actually search for. Brazil’s top 3 iGaming brands accounted for almost half of user demand in August. They were widely present on the country’s affiliate sites and promotion pages as well. But the…
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Win Your Way to Las Vegas: WPT Global Launches WPT World Championship Satellite Campaign
Turn $1.10 into a $12,400 WPT World Championship package and $100k bonus on WPT Global
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1xBet × Conor McGregor: how blockbuster fight turned into experience for fans
A major fight ends with the final bell. However, when a brand builds its own narrative around it, audience engagement continues long after the fighters leave the ring. That was precisely the concept behind 1xBet’s campaign for the Ryan Garcia vs Nigel Benn clash. The post 1xBet × Conor McGregor: how blockbuster fight …
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How speed and geo-specificity create a stronger market advantage: GR8_TECH
Operators already localize language, currencies, payments, sports, games, and promotions. But true localization also means ensuring the product performs well across various conditions, devices, networks, and markets. The post How speed and geo-specificity create a stronger market advantage: GR8_TECH first appeared on …
Read summary →Soft2Bet amplia equipe sênior de B2B com novas contratações
A Soft2Bet, provedora de soluções de plataforma completa para o setor de iGaming, nomeou James Hancock como vice-presidente de Marketing B2B e Harry Heynes como diretor de Desenvolvimento de Negócios. […] O post Soft2Bet amplia equipe sênior de B2B com novas contratações apareceu primeiro em iGaming Brazil.
Read summary →“Real Madrid is Real Madrid” – Mourinho reflects on career and future in GR8_TECH campaign
GR8_TECH is making the most of its partnership with football legend José Mourinho, an ambassador of its iGaming systems and solutions. The company partnered with the now-reinstated Real Madrid manager and former Porto, Inter Milan, Chelsea, Tottenham Hotspur and Roma head coach back in March. Since then he has become …
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Zitro to showcase new Tails on Rails game at G2E Las Vegas
Features Bonus Link mechanics
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Affiliate Leaders Summit to examine future of SEO and search through dedicated track
Content & Discovery track set for Oct.1
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Sex sells… or does it? Can Novig leverage its Sydney Sweeney controversy?
Novig’s Sydney Sweeney campaign won attention, but converting controversy into lasting customers presents the test, says industry communications veteran Tony Kenny.
Read summary →Tunica-Biloxi’s Kalshi-Powered App Draws Fire From Tribal Gaming Groups
SaltTrade will run the app, branding, marketing and customer experience, while Kalshi provides matching, clearing, custody and surveillance. In a blog… The post Tunica-Biloxi’s Kalshi-Powered App Draws Fire From Tribal Gaming Groups appeared first on iGaming Express.
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Mayor to Return $2,000 Donation From Gambling-Indicted Restaurateur
A Chicago suburb city mayor says he will return $2,000 in campaign contributions connected to a local restaurateur who has been indicted in a federal gambling case in Indiana. He Didn’t Know About the Money Mayor Gary Grasso confirmed the donations from Filippo “Gigi” Rovito after local outlet Patch contacted him to a…
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Why a Strong Product Matters for Affiliate Growth
This became clear in a recent case handled by AffPapa’s Affiliate Management service, where the operator was working with a single GEO, didn’t yet have a license, and had a less competitive bonus structure than recommended. Despite these limitations, the team secured more than 10 affiliate deals in one month and start…
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Seoul tops Golden Week travel list as Cebu bookings jump 111%: Trip.com
Seoul tops global Golden Week destinations as Chinese bookings to Cebu jump 111%, with extended breaks lifting Asian gaming hubs: Trip.com. The post Seoul tops Golden Week travel list as Cebu bookings jump 111%: Trip.com first appeared on Asia Gaming News | AGB - Asia Gaming Brief.
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AGS’ Bonus Spin Xtreme hits more than 1,000 unit installs
AGS celebrates milestone with promotion at Virgin Hotels Las Vegas AGS has installed more than 1,000 units of its award-winning Bonus Spin Xtreme (BSX) progressive platform across the nation. The installation of 10 BSX platform units inside The Casino at Virgin Hotels Las Vegas helped push the number over the 1,000 ma…
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NGB and ARB Partner to Tighten Oversight of Gambling Advertising in South Africa
The National Gambling Board (NGB) and the Advertising Regulatory Board (ARB) have established a formal partnership through a Memorandum of Understanding (MoU) to strengthen oversight of gambling advertising across South Africa. Announced on 17 September 2026, this strategic initiative is designed to enhance cooperatio…
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Cúpula de Líderes de Afiliados para Analisar o Futuro de SEO, Busca e Descoberta
O evento, que acontecerá na quinta-feira, 1º de outubro, reunirá especialistas em SEO, afiliados e profissionais de marketing de performance para discutir o futuro da busca orgânica, estratégia de conteúdo e aquisição paga The post Cúpula de Líderes de Afiliados para Analisar o Futuro de SEO, Busca e Descoberta appear…
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Affiliate Leaders Summit 2026 puts search strategy under the microscope in Lisbon
The Affiliate Leaders Summit 2026 will put search strategy at the centre of the affiliate agenda with a dedicated Content & Discovery conference track, designed to help affiliates keep their content visible and reach new audiences in a rapidly shifting search landscape. The post Affiliate Leaders Summit 2026 puts sear…
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INSPIRE brings Autumn and Chuseok to life with Moonlit experiences and Hanbok events
INSPIRE Entertainment Resort will celebrate the autumn season and Chuseok with a programme of interactive events themed around the Full Moon and Hanbok. The post INSPIRE brings Autumn and Chuseok to life with Moonlit experiences and Hanbok events first appeared on Asia Gaming News | AGB - Asia Gaming Brief.
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Affiliates add product quality to operator selection criteria, N1 Partners says
Automated onboarding drives retention
Read summary →Affiliate Leaders Summit analizará el futuro del SEO, la búsqueda y el descubrimiento de contenidos
Affiliate Leaders Summit 2026 examinará cómo los afiliados pueden adaptar sus estrategias de búsqueda para mantener la visibilidad de su contenido y atraer nuevas audiencias, a través de la sesión […]
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Modern Affiliate Models: How Performance Partners and Operators Build Sustainable Revenue Models
The modern affiliate model may be vastly different from what old-school online gamblers have come to expect. It is no longer about just simply recommending casinos through listicles or top 10s. The modern market focuses on performance, deeply thought-out reviews, pros and cons, and most important of all, transparency.…
Read summary →Affiliate Leaders Summit to examine the future of SEO, search and discovery
The Affiliate Leaders Summit 2026 will examine how affiliates can adapt their search strategies to keep their content visible and attract new audiences through the dedicated Content & Discovery conference track. Taking place on Thursday, 1 October, the track brings together SEO specialists, affiliate experts and perfo…
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GLI strengthens EMEIA leadership team with four Sales Director promotions
Gaming Laboratories International (GLI) has announced the promotion of four accomplished leaders within its EMEIA sales organization, reinforcing the company’s commitment to developing talent and strengthening client support across the region. The post GLI strengthens EMEIA leadership team with four Sales Director pro…
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GLI announces four sales director promotions
Promotions reflect the strength of our EMEIA sales organisation and the leadership we continue to build across the region Gaming Laboratories International (GLI) has announced four sales director promotions across its EMEIA operation. Francesca Badon has been named Director of Account Management, EMEIA. Alberto Ruiz-O…
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House of Lords Liaison Committee calls for UK gambling ad ban, citing up to 1.5m problem gamblers
Follows up on the July 2020 findings House of Lords, UK
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N1 Partners links DACH retention to early brand trust over promotions
Report covers Germany, Austria and Switzerland
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AffPapa and Makeberry Announce Partnership Extension
Makeberry is an iGaming and sports betting performance marketing agency helping partners promote casino and betting products in international markets. The company works with affiliates through performance-based partnerships and provides promotional tools and tracking to support their campaigns. Makeberry shared in a s…
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New bonus mechanic elevates a classic in Playson’s Thunder Coins XXL: BoosterCells
BoosterCells feature provides high-voltage upgrade to Thunder Coins series Playson is cranking up the energy in its radiant new release, Thunder Coins XXL: BoosterCells, where bonus win potential is strengthened with the introduction of the new BoosterCells Feature. The title’s headline feature is unlocked via the Bon…
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Impact of ICE and iGB Affiliate Barcelona to Catalan economy surges 34 per cent to €255m
Exhibitors and sponsors contributed €86m through stand build, marketing, hospitality, and new business for Catalan companies An Economic Impact Study conducted by the independent advisory firm Equimore has confirmed that ICE and iGB Affiliate Barcelona are among the biggest event-based contributors to the Barcelona an…
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ASA upholds complaint against Midnite over AI-generated character in TikTok ad
White Hat Gaming were also reviewed by ASA for age-restricted promotion but the ruling was not upheld.
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