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Affiliate & Marketing
330 recent stories
Blueprint Gaming adds Fire Lock bonus to Cash Strike series
The new release adds a vertically expanding grid mechanic and two routes into the Fire Lock Bonus, extending… The post Blueprint Gaming adds Fire Lock bonus to Cash Strike series appeared first on European Gaming Industry News.
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All-new bonus play awaits in Blueprint Gaming’s Cash StrikeTM Fire Lock
Blueprint Gaming™ is locked and loaded with its latest offering, as Cash StrikeTM Fire Lock bursts onto the scene with a new bonus feature where three hidden rows await unlocking via Cash Prizes and Cash Strikes. With various iterations from the Cash Strike™ family consistently ranking in the supplier’s top 10 revenue…
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SBC Summit incorporará Masterclasses prácticas para fortalecer la capacitación de los profesionales del iGaming
El programa Education+ ofrecerá formación especializada en trading deportivo, gaming electrónico y marketing de juego responsable durante la edición 2026 del evento. SBC Summit anunció el lanzamiento de tres nuevas Masterclasses que formarán parte de su programa Education+ durante la edición 2026, brindando a los asis…
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Stompin’ Gold by Play’n GO
Set in a misty Bigfoot-themed forest, blending humour, mystery and a clear character-led bonus hook
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Hub Affiliations achieves 11 nominations at the Affiliate Leaders Awards 2026
Hub Affiliations and Hub Innovation secure 11 nominations at the Affiliate Leaders Awards 2026, becoming the group with the highest number of finalist placements. The recognition highlights affiliate marketing, iGaming, technology, content, performance, owned media and people. The post Hub Affiliations achieves 11 nom…
Read summary →N1 Insights: August iGaming snapshot
August gives teams an opportunity to evaluate the performance of their summer campaigns and refine their strategies ahead of the autumn season. In the latest edition of N1 Insights, N1 Partners experts analyze end-of-season trends and explain how they impact affiliate marketing, product development, and content strate…
Read summary →Hub Affiliations alcanza un récord de 11 nominaciones en los AffPapa Awards 2026
La compañía fue reconocida en once categorías de los Affiliate Leaders Awards, consolidando su crecimiento dentro de la industria global del iGaming. Hub Affiliations anunció que ha obtenido 11 nominaciones en los Affiliate Leaders Awards 2026, organizados por AffPapa, convirtiéndose en una de las empresas con mayor p…
Read summary →iGaming Club inaugura su serie de webinars en LinkedIn con un debate sobre los ataques DMCA
La iniciativa reunió a expertos de la industria para analizar el impacto de las reclamaciones fraudulentas de derechos de autor sobre el SEO y los negocios de afiliación en iGaming. iGaming Club, la comunidad impulsada por AffPapa, celebró con éxito su primer webinar en vivo a través de LinkedIn, dando inicio a una nu…
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Latam is not one market: How affiliate teams should approach traffic testing in Mexico and Chile
We spoke with Margarita Ershova, team lead Affiliates at PIN-UP Partners, about how teams should approach an initial test in Latam. The post Latam is not one market: How affiliate teams should approach traffic testing in Mexico and Chile appeared first on NEXT.io.
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AffPapa’s Affiliate Management: Testing Small Before Scaling
One of the biggest mistakes iGaming operators make is assuming that a product is ready for scale because of its successful launch. The platform has passed internal testing and everything appears to be in place. However, affiliate traffic has a way of revealing issues that internal testing cannot. Through its affiliate…
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SBC divulga lista dos finalistas do Affiliate Leaders Awards 2026
Os membros do setor agora podem votar em seus indicados preferidos por meio do site do Affiliate Leaders Awards; conheça os indicados The post SBC divulga lista dos finalistas do Affiliate Leaders Awards 2026 appeared first on BNLData.
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Australian Rugby Veteran Shares Shocking Revelations Regarding Gambling Promotions
Luke Bateman, a former rugby player, recently told an Australian parliamentary inquiry that his interactions with betting companies went beyond aggressive marketing campaigns. He alleged that industry figures regularly supplied him with drugs and alcohol and encouraged him to gamble heavily. While these statements hav…
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Las nuevas Masterclasses Education+ de SBC Summit ofrecen formación práctica a los participantes
SBC Summit presentará tres Masterclasses impartidas por expertos en 2026, que brindarán a los participantes formación práctica en apuestas deportivas, juegos electrónicos y marketing de juego responsable. Del 29 de […]
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SBC announces nominees for Affiliate Leaders Awards 2026
Over 400 professionals and 20 categories
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GR8_TECH expands affiliate platform with new commission and partner management tools
Affiliate Technology
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Millions in play: Wazdan explores the impact of its Network Promotions
Product spotlight
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How Riddick’s Partners builds work with advertisers under strict tier 1 rules
Daniil, Team Lead Advertisers at Riddick’s Partners, explains how the team navigates competitive European markets and optimises long-term LTV. Press release.- The European market is highly competitive, and operating in Tier 1 regions comes with strict quality requirements. Traffic is expensive, and unit economics are …
Read summary →Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, 30... Read More...
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Encuentra a los nominados: se revela la lista corta de los Premios a los Líderes Afiliados 2026
SBC ha revelado la lista de finalistas para la segunda edición de los Affiliate Leaders Awards, que se llevarán a cabo en... Leer más... La entrada Encuentra a los nominados: se revela la lista corta de los Premios a los Líderes Afiliados 2026 se publicó primero en iGaming Futuro.
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Bangladesh Initiates National Campaign to Warn the Public on Online Gambling Penalties
Bangladesh Initiates National Campaign to Warn the Public on Online Gambling Penalties A country-wide campaign has been started by the government of Bangladesh in order to create awareness about the dangers that come with internet gambling in terms of legal issues, financial problems, and social impacts. This campaign…
Read summary →Why Game Studios Are Building Direct Affiliate Relationships
For most of iGaming’s history, the affiliate relationship has run in one direction: affiliates sell traffic to casinos, and casinos license games from studios to host in their lobby. That relationship between studio and casino wasn’t purely hands-off either, studios have long paid extra or taken a smaller cut in excha…
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Affiliate Leaders Awards 2026: Official shortlist unveiled by SBC
SBC has officially unveiled the shortlist for the second edition of the Affiliate Leaders Awards, gearing up to celebrate the industry's brightest minds when they gather at Lisbon’s MEO Arena on Wednesday, September 30. The post Affiliate Leaders Awards 2026: Official shortlist unveiled by SBC first appeared on Asia G…
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N1 Partners shares Facebook success story with 155% FTD growth
N1 Partners has published a new success story highlighting how one of its affiliate partners improved Facebook traffic performance despite recent changes to Meta’s advertising algorithms. Over nine months of collaboration, the media buying team increased first-time depositors (FTDs) by 155%, achieved 135% ROI, reduced…
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Conoce a los nominados a los Affiliate Leaders Awards 2026
SBC ha revelado la lista de nominados para la segunda edición de los Affiliate Leaders Awards, que se celebrarán en el MEO Arena de Lisboa el miércoles 30 de septiembre. […]
Read summary →Meet the nominees: Affiliate Leaders Awards 2026 shortlist revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, 30 September. More than 400 affiliate and performance marketing professionals will attend the ceremony, where 20 awards will recognise achievements across affiliates, operator program…
Read summary →GR8_TECH strengthens its affiliate platform with expanded functionality
GR8_TECH has updated its affiliate management platform, introducing new features such as expanded RevShare models and sub-affiliate levels to give operators greater control over partner networks. Press release.- GR8_TECH has expanded its affiliate management platform with new functionality to help operators manage com…
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Netflix appoints Ian Hunter to lead gambling advertising partnerships
Hunter has experience of the gaming industry from a stint at The Stars Group, now part of Flutter. UK.- Netflix has made its first dedicated hire to oversee real-money gaming (RMG) advertising solutions. The streaming giant has recruited Ian Hunter from Snap Inc., where he spent more than eight years in senior commerc…
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Thiago Arruda de BetBra: El próximo ciclo del mercado lo ganarán las empresas más inteligentes, no las que más inviertan en marketing
Thiago Arruda, Head of Operations de BetBra en Brasil, conversó con IGF sobre cómo la compañía evalúa el impacto que tuvo el... Leer más... La entrada Thiago Arruda de BetBra: El próximo ciclo del mercado lo ganarán las empresas más inteligentes, no las que más inviertan en marketing se publicó primero en iGaming Futu…
Read summary →ASA Bans BoyleSports Campaign for Promoting Harmful Gambling
Advertising scrutiny of betting promotions in the UK BOYLE Sports has had a free bets campaign banned in the UK after… The post ASA Bans BoyleSports Campaign for Promoting Harmful Gambling appeared first on iGaming Express.
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Editorial – A total gambling ad ban? It won’t achieve what you think it will
There is an ideological battle taking place in Australia right now over whether the best way to combat a “saturation” […]
Read summary →ASA deems BOYLE Sports’ free bets campaign was “socially irresponsible”
The UK’s advertising watchdog, the Advertising Standards Authority (ASA), has banned a BOYLE Sports promotion after ruling it encouraged excessive and repetitive betting behaviour that could lead to financial harm. A complaint against a BOYLE Sports “Bank Builder Jackpot” promotion, which offered customers up to £60 i…
Read summary →Estonia Reviews Gambling Ad Rules After 45% of Ads Found in Breach
Estonia Reviews Gambling Advertising Controls Estonia’s Ministry of Economic Affairs and Communications is considering changes to gambling advertising rules after… The post Estonia Reviews Gambling Ad Rules After 45% of Ads Found in Breach appeared first on iGaming Express.
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The affiliate blind spot: Why player protection must start at the point of discovery
Comparasino co-founder Araminta Hannah argues that the era of comparison sites acting as passive traffic merchants must end. The post The affiliate blind spot: Why player protection must start at the point of discovery appeared first on NEXT.io.
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Gambling advertising under scrutiny in Estonia
Estonia’s consumer protection watchdog has raised concerns about compliance failings. Estonia.- The Ministry of Economic Affairs and Communications has signalled growing concern over the rise in gambling advertisements in Estonia. The ministry says reforms are in the works but stressed the need to balance commercial f…
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SBC Summit Spotlight: Javier Rodríguez Llorente, Afiliapub
El marketing de afiliación atraviesa una de las mayores transformaciones de su historia. En medio de una competencia cada vez más intensa y la irrupción de la inteligencia artificial, los […]
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SBC partners with TAP Air Portugal to offer exclusive travel discounts for Lisbon events
SBC has announced TAP Air Portugal as the official airline partner for the upcoming SBC Summit and Affiliate Leaders Summit, offering attendees exclusive travel discounts to Lisbon. The post SBC partners with TAP Air Portugal to offer exclusive travel discounts for Lisbon events first appeared on Asia Gaming News | AG…
Read summary →Optimove lança conjunto de recursos de IA que permite executar tarefas de marketing em três frentes
A Optimove, plataforma de CRM Marketing referência em retenção de clientes, anunciou o lançamento do Optimove AI, o primeiro conjunto de recursos de IA para marketing do mercado a funcionar […] O post Optimove lança conjunto de recursos de IA que permite executar tarefas de marketing em três frentes apareceu primeiro …
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Betandeal scales global creator campaigns for World Cup 2026
Betandeal has highlighted the scale of its World Cup 2026 marketing operation, delivering campaigns for operators across eight markets through its international affiliate and content creator network. The company coordinated its tournament strategy from its Miami office, where more than 15 team members temporarily relo…
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Evoplay launches Tiger of Fortune with multi-booster bonus gameplay
Evoplay has released Tiger of Fortune, a new Asian-inspired video slot that combines bonus boosters, jackpot features and Bonus Buy functionality. Set in a temple valley guarded by a tiger, the game features Wild symbols alongside four bonus symbols that unlock a range of feature combinations. Landing Purple, Green or…
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AffPapa.com got a major upgrade with new visibility features
AffPapa, the leading iGaming directory, is excited to announce a major upgrade to AffPapa.com, introducing a redesigned experience that makes it easier for affiliates, operators, and B2B providers to connect, discover opportunities, and increase their visibility across the industry. The update is centered around enhan…
Read summary →Driving affiliate value with next-gen sports data: Interview Mateusz Kupiec, Director of Customer Success at STATSCORE
STATSCORE has just partnered with Kingbet Media, one of the major players in the affiliate market. From a big-picture perspective, why… The post Driving affiliate value with next-gen sports data: Interview Mateusz Kupiec, Director of Customer Success at STATSCORE appeared first on iGaming Express.
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Wazdan launches Mystery Multiplier Drop in phase two of summer promotion
The second stage marks the next chapter of Wazdan's Summer Drop campaign, with a third and final activation scheduled to conclude the seasonal initiative later this summer. The post Wazdan launches Mystery Multiplier Drop in phase two of summer promotion first appeared on Asia Gaming News | AGB - Asia Gaming Brief.
Read summary →Brazil Launches Gambling Awareness Campaign
Digital Screening Targets At-Risk Users The campaign is available through Meu SUS, the ministry’s website and mobile app, where users… The post Brazil Launches Gambling Awareness Campaign appeared first on iGaming Express.
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Brazil’s Ministry of Health Launches National Awareness Campaign on Online Gambling Risks
The Ministry of Health in Brazil has announced a new online initiative to inform the public of the dangers of playing online. The campaign will persist beyond the 2026 FIFA World Cup to help reduce the impact of gambling and improve access to mental health services for players and their families. It is included in […]…
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Gambling advertising in 2026: A guide to UK and EU rules
Gambling advertising in Europe comes with a catch: a campaign that’s allowed in one country could be banned… The post Gambling advertising in 2026: A guide to UK and EU rules appeared first on European Gaming Industry News.
Read summary →TAP Air Portugal, aerolínea oficial de SBC Summit y Affiliate Leaders Summit
Los asistentes de SBC Summit y Affiliate Leaders Summit podrán acceder a vuelos con descuento exclusivos a Lisboa gracias a una nueva alianza entre SBC y TAP Air Portugal, aerolínea […]
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Peaky Ads as Official Podcast Partner at AffPapa Conference Cancun
AffPapa is excited to announce Peaky Ads as its Official Podcast Partner at the AffPapa Conference Cancun 2026. The AffPapa Conference Cancun, scheduled to take place on November 23-25, will once again bring around 600 leading affiliates, operators, and B2B providers together for a full day of networking and business …
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Reconhecimento já não basta: a nova era do marketing das apostas
Construção de credibilidade no mercado regulado de bets é um diferencial e parte fundamental de um processo que demonstre governança, transparência e compromisso com o consumidor.
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TAP Air Portugal named official airline partner of SBC Summit and Affiliate Leaders Summit
Attendees travelling to SBC Summit and the Affiliate Leaders Summit will be able to access exclusive discounted flights to Lisbon thanks to a new partnership between SBC and TAP Air Portugal, the official airline partner of both events. Through the partnership, delegates can save 10% on Economy Class fares and 15% on …
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Wazdan launches Mystery Multiplier Drop for second stage of summer campaign
The multiplier-based mechanic follows an opening Mystery Drop phase and precedes a third activation running through mid-September. Network… The post Wazdan launches Mystery Multiplier Drop for second stage of summer campaign appeared first on European Gaming Industry News.
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Grupo EGB becomes the first iGaming company recognised in the IIA May Brazil campaign
Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has become the… The post Grupo EGB becomes the first iGaming company recognised in the IIA May Brazil campaign appeared first on Americas iGaming & Sports Betting News.
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