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Affiliate & Marketing
331 recent stories
Grupo EGB becomes the first iGaming company recognised in the IIA May Brazil campaign
Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has become the… The post Grupo EGB becomes the first iGaming company recognised in the IIA May Brazil campaign appeared first on Americas iGaming & Sports Betting News.
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Spinomenal Powers Up Buffalo Rampage – Blast The Bonus 3×3
Leading iGaming content provider Spinomenal takes players back to the prairie with Buffalo Rampage – Blast The Bonus 3×3, a successor to... Read More...
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Delegates to earn recognized CPD credit at SBC Summit and Affiliate Leaders Summit
Delegates from 150+ countries expected
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AffPapa Conference Cancun 2026: Pool Party at Mandala Beach
With AffPapa Conference Cancun 2026 returning this November, attendees will have another opportunity to connect beyond the conference floor. On November 24, affiliates, operators, and B2B providers will gather at Mandala Beach Club for the conference’s official pool party, one of the event’s signature networking exper…
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N1 Partners reviews World Cup affiliate campaign after six-week promotion
SEO, ASO and Facebook top traffic sources
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Fast Track’s fourth podcast episode examines AI, experimentation and marketing work
Featuring company co-founder and CMO
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Google to Expand Gambling Ad Reach and Tighten Certification Standards
Google Broadens Gambling Ad Access While Tightening Advertiser Checks Google will expand the markets where authorised buyers can serve online… The post Google to Expand Gambling Ad Reach and Tighten Certification Standards appeared first on iGaming Express.
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SBC Summit and Affiliate Leaders Summit 2026 earn official CPD accreditation
SBC has announced that professionals attending SBC Summit and Affiliate Leaders Summit this September will be able to convert three days of industry learning into recognised Continuing Professional Development (CPD) credits, following the official accreditation of both events' conference programmes by The CPD Certific…
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Netflix makes first Real Money Gaming advertising hire
Netflix has made its first dedicated appointment focused on real-money gaming (RMG) advertising solutions as the streaming giant continues to expand its global advertising business. The entertainment company has recruited Ian Hunter from big tech rival Snap Inc, where he held senior commercial and client partnership r…
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Brazil Strengthens Digital Advertising Oversight Through New Government-Conar Partnership
The Ministry of Justice and Public Security (MJSP) of Brazil has signed a new cooperation agreement with the National Council for Advertising Self-Regulation (Conar) to reinforce the regulation of digital advertising in the country and bring more transparency to the digital advertising ecosystem. The project was intro…
Read summary →SBC Summit y Affiliate Leaders Summit ofrecerán formación acreditada CPD para los profesionales de la industria
Los asistentes podrán convertir su participación en horas oficiales de Desarrollo Profesional Continuo (CPD), reforzando sus competencias y crecimiento profesional durante ambos eventos en Lisboa. SBC ha anunciado que los programas de conferencias de SBC Summit y Affiliate Leaders Summit, que se celebrarán del 29 de s…
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LoL Pro Faker Named Honorary Policeman in Gambling Prevention Campaign
Popular League of Legends pro player Lee “Faker” Sang-hyeok has been named an honorary police officer by the Korean National Police Agency and will serve as an ambassador for cyber-gambling prevention. Korean Police Give Faker an Honorary Title The 30-year-old pro gamer was given the rank of senior policeman, which is…
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Tonybet launches All-Ireland final bonus ahead of Kerry-Mayo clash
Offer runs 26–28 July
Read summary →SBC ofrece formación acreditada de CPD en SBC Summit y Affiliate Leaders Summit
Los profesionales que asistan a SBC Summit y Affiliate Leaders Summit este septiembre podrán convertir tres días de formación en el sector en desarrollo profesional continuo (CPD) reconocido, tras la […]
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2026 Sands Shopping Carnival opens with 580+ booths to boost SMEs and tourism
The 2026 Sands Shopping Carnival has officially opened at The Venetian Macao, bringing together more than 580 exhibitors, family-friendly attractions and exclusive shopping promotions in its seventh consecutive year. The post 2026 Sands Shopping Carnival opens with 580+ booths to boost SMEs and tourism first appeared …
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Gambling.com Group Rebrands as Grandstand, Reflecting Shift Beyond Affiliate Marketing
Gambling.com Group is leaving its corporate name behind after years of expanding well beyond the business that first defined it. Starting July 23, the Nasdaq-listed company will trade under the ticker symbol GRSD, marking the formal debut of its new identity: Grandstand Limited. The move is more than a cosmetic change…
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PropellerAds released a new iGaming case study with 97,674 Installs
The PropellerAds team shared a new iGaming case study showing how one partner managed to turn unstable tracking. The case study shows how shifting KPIs and funnel inconsistencies into a campaign that delivered 97,674 installs, 21,134 registrations, and 12,701 deposits within three months. Karlina Berzina, Senior Accou…
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ICONIC21 strikes gold again with the release of Wild Gold Mine 2
Wild West sequel from iGaming content provider ICONIC21’s pairs a Bonus Wheel and Hold & Win feature with a 10,000x top prize The mine reopens for anyone bold enough to dig a little deeper in Wild Gold Mine 2, the high-volatility sequel following the first Wild Gold Mine, from iGaming content provider ICONIC21. The la…
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Canada’s payment infrastructure behind iGaming affiliate success
When folks chat about online casinos, it’s always about the slickest apps, the best promos, or the wildest odds. Nobody ever gets fired up about payment systems. Still, it’s that “boring” layer under the hood, the part that actually moves your cash, that might be making or breaking which affiliates and operators come …
Read summary →SBC brings CPD-accredited learning to SBC Summit and Affiliate Leaders Summit
Professionals attending SBC Summit and Affiliate Leaders Summit this September will be able to turn three days of industry learning into recognised Continuing Professional Development (CPD), following the official accreditation of both events’ conference programmes by The CPD Certification Service. The accreditation m…
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AI: the secret to redefining B2B marketing?
In his latest article for SBC News, SBC Media Commercial Director John Cook discusses the growing influence of artificial intelligence in iGaming, the pitfalls that marketers must avoid when utilising this technology and how AI has the potential to shift the B2B marketing landscape. Artificial intelligence has, withou…
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Google to expand programmatic gambling advertising to 37 markets, tighten Google Ads certification
Google will expand programmatic gambling advertising to 37 markets in August before tightening advertiser certification in September. The post Google to expand programmatic gambling advertising to 37 markets, tighten Google Ads certification first appeared on Asia Gaming News | AGB - Asia Gaming Brief.
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1xBet shares what affiliates can learn from WCMUC 2026
WCMUC 2026 came to an end with Spain defeating Argentina 1-0 in the final to lift the trophy. Looking back at the tournament, it is clear that certain moments during matches attracted the highest audience engagement. For affiliates, these moments also showed the importance of having a clear strategy instead of reactin…
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SBC and Conversion Conf join forces to elevate Affiliate Leaders Summit 2026
SBC has entered a strategic partnership with Conversion Conf to further enhance Affiliate Leaders Summit 2026, reinforcing its ambition to deliver a leading global gathering for the affiliate and performance marketing community. The post SBC and Conversion Conf join forces to elevate Affiliate Leaders Summit 2026 firs…
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Interview with Dror Zabar – Account Manager at Buzz Affiliates
In this interview with AffPapa, Buzz Affiliates‘ Account Manager, Dror Zabar, shared what makes the affiliate program stand out and what it does especially well, explained what challenges affiliates face most, and revealed what expansion strategies Buzz Affiliates is planning to implement. Yeva: Buzz Affiliates works …
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Rainbet Brings Justin Gaethje on Board as Crypto Casino Marketing Battle Intensifies
Rainbet has recruited one of the UFC’s biggest stars as its newest brand ambassador, adding former interim lightweight champion and former BMF titleholder Justin Gaethje to its growing list of promotional partners. The partnership first came to light during UFC Fight Night on July 18. Gaethje was shown in the crowd we…
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Tabcorp pays $2.7m for telemarketing and spam breaches
The ACMA also took action after TAB self-reported in 2025 Australian betting giant Tabcorp Holdings (TAB) has paid more than $2.7m in penalties after the Australian Communications and Media Authority (ACMA) found multiple breaches of spam and telemarketing laws by the company. The ACMA found that between February 2024…
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Entain starts search for new CMO after Charlotte Emery’s exit
After 2 years with the gambling company, Charlotte Emery has stepped down from her role as Chief Marketing Officer (CMO) at Entain, with the operator already in search of a replacement. Emery first joined Entain in June 2024, managing the company’s UK brands, such as Coral, Ladbrokes, Gala, and Foxy Bingo, and leading…
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Tabcorp ordered to pay A$2.7m over telemarketing breaches
Tabcorp has paid more than A$2.7m (€1.7m) in penalties after the Australian Communications and Media Authority (ACMA) flagged multiple breaches of spam and telemarketing laws. The post Tabcorp ordered to pay A$2.7m over telemarketing breaches appeared first on NEXT.io.
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Wynn Macau Launches Dengue Prevention Campaign
Macau health officials have started precautionary mosquito control around the Wynn Macau resort after a visitor diagnosed with dengue fever was found to have stayed at the property recently. The move is part of efforts by authorities to curb any potential spread of the mosquito-borne illness in the surrounding area. D…
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Entain Starts Search for New UK Marketing Chief as Charlotte Emery Exits
Entain is looking for a new Chief Marketing Officer for its UK business after Charlotte Emery stepped down from the role, ending a two-year stint overseeing some of Britain’s biggest gambling brands. The company confirmed Emery left on mutually agreed terms and has already launched an executive search for her successo…
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Entain seeks new CMO as Charlotte Emery departs
Charlotte Emery has stepped down as chief marketing officer at Entain, with the gambling giant already begun searching for her replacement. The post Entain seeks new CMO as Charlotte Emery departs appeared first on NEXT.io.
Read summary →Entain Seeks New UK CMO
Emery Leaves UK Marketing Role Entain has confirmed that Charlotte Emery has left her post as Chief Marketing Officer for… The post Entain Seeks New UK CMO appeared first on iGaming Express.
Read summary →Entain seeks new CMO for UK brands following Emery exit
Entain Plc has confirmed the departure of Charlotte Emery as Chief Marketing Officer for its UK brands, with the FTSE 250 gambling group launching an executive search for her successor. The new CMO will oversee the strategic direction of marketing, media planning and brand development across Entain’s UK portfolio, inc…
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Why global regulation is becoming the new standard for international brands
CLIENT PROMOTION What is typically associated with a brand’s international expansion? Major marketing campaigns, product scaling and rapid entry into […]
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Predators run wild in Blueprint Gaming’s Wolf Fury Fire Blitz
Blueprint Gaming™ strikes with its fierce new release Wolf Fury Fire Blitz, combining two adrenaline-fuelled bonus pathways, an evolving Fire Blitz mechanic and multi-level Power Play for non-stop action. Set against a rugged wilderness backdrop, the release centres around the Fire Blitz logo positioned above the reel…
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SBC partners with Conversion Conf for Affiliate Leaders Summit 2026
29 September - 1 October
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Why tightening ad rules are an affiliate problem, not an operator one
When a regulator announces new limits on gambling advertising, the instinct across most affiliate teams is to file it under someone else’s problem. That is the operator’s marketing budget taking the hit, the sportsbook’s shirt sponsorship under review, the brand’s TV spend getting trimmed. The affiliate channel, the t…
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Google Extends Prediction Market Ad Ban to Michigan, New York
Google has widened its restrictions on prediction market advertising, adding Michigan and New York to the list of states where such promotions are no longer allowed. The company confirmed the change in a July 13 update to its Prediction Markets Policy, noting: “In July 2026, Google will update our Prediction Markets p…
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Sporting Risk Expands Promotional Markets Portfolio With Industry’s Broadest SureSub Offering
Monday, 20 July – Sporting Risk, the sports analytics company specialising in predictive models that power market-leading pricing and betting content, has expanded its Promotional Markets portfolio with the launch of the industry’s broadest range of SureSub player prop markets. The new offering is available through th…
Read summary →Sporting Risk expands promotional markets suite with industry’s broadest SureSub offering
SureSub player prop markets are available through the Sportradar Unified Odds Feed Sporting Risk, the sports analytics company specialising in predictive models that generate market-leading pricing and betting content, has expanded its Promotional Markets suite with the launch of the industry’s broadest range of SureS…
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SBC se une a Conversion Conf para la Cumbre de Líderes Afiliados 2026
El grupo global de eventos y medios SBC ha anunciado una alianza estratégica con Conversion Conf antes de la Affiliate Leaders Summit... Leer más... La entrada SBC se une a Conversion Conf para la Cumbre de Líderes Afiliados 2026 se publicó primero en iGaming Futuro.
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Galaxy strengthens staff awareness of responsible gaming role via targeted World Cup promotional campaign
Macau’s Galaxy Entertainment Group (GEG) says it recently launched a new inhouse campaign to coincide with the football World Cup, […]
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Argentina: ALEA updates responsible gambling code with new rules on AI, influencers and affiliate marketing
Responsible communication
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Tonybet launches free bet promotion for Limerick v Galway rematch in All-Ireland hurling final
Taking place on Sunday
Read summary →SBC y Conversion Conf se unen para potenciar el Affiliate Leaders Summit 2026
La alianza estratégica fortalecerá uno de los eventos más importantes del mundo para afiliados, marketing de rendimiento y adquisición de usuarios dentro de la industria del iGaming. SBC anunció una alianza estratégica con Conversion Conf para la edición 2026 del Affiliate Leaders Summit, reforzando su apuesta por ofr…
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Kasinohai Study Finds Hidden Costs in Online Casino Bonuses
A review of 50 online casinos targeting Finnish players found that advertised wagering requirements often did not reflect the full amount of money players needed to stake before bonus conditions were completed. The study, carried out by casino comparison site Kasinohai through real-money testing in June 2026, examined…
Read summary →Kasinohai Examines Bonus Rules In Finland
Wagering Rules Often Exceeded Headline Terms Kasinohai tested 50 online casinos serving Finnish players with real money between 15 and… The post Kasinohai Examines Bonus Rules In Finland appeared first on iGaming Express.
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1xBet at Affiliate World Europe 2026: business highlights of two days in Budapest
July 9-10, Hungary
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AffPapa Exclusive: Georg Heinrich on the Threat of Fake DMCA Claims
Only half of 2026 has passed, but if there’s one industry that has truly felt the pressure of search rankings, it’s iGaming. Publishers and affiliates alike have been navigating increased volatility, with most ranking drops blamed on algorithm updates or SEO issues. However, Georg Heinrich’s latest research points to …
Read summary →SBC teams up with Conversion Conf for Affiliate Leaders Summit 2026
Global events and media business SBC has announced a strategic partnership with Conversion Conf ahead of Affiliate Leaders Summit 2026, further strengthening its commitment to delivering one of the industry’s leading events for the global affiliate and performance marketing community. Bringing together 10,000 affiliat…
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