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Affiliate & Marketing
331 recent stories
1xPartners on the significance of the World Championship final and new opportunities for affiliates
1xBet’s flagship program, 1xPartners, will help you monetize viewers’ interest in the match in East Rutherford. It offers localization of advertising materials for 150 countries and up to 45% commission via RevShare. Partnerships based on the CPA and Hybrid models are also available. The post 1xPartners on the signifi…
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Blazing peppers enrich dual bonus play in Playson’s 4 Chili Pots: Hold and Win
Player favourite Hold and Win and Pots mechanics take centre stage in supplier’s latest Mexican fiesta Playson has launched its most vibrant celebration yet in 4 Chili Pots: Hold and Win. The fiery title leads with two bonus modes that can centre around multiple Features and increased Jackpots of up to 10,000x. Set on…
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Google to Tighten Rules for Gambling Advertisers With Mandatory Certification
Stricter Compliance Standards For Gambling Advertising Google will extend tighter gambling ad certification rules across all categories covered by its… The post Google to Tighten Rules for Gambling Advertisers With Mandatory Certification appeared first on iGaming Express.
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REPORT: what’s changing in B2B marketing?
Marketing in our industry continues to evolve. Whether it’s new media buying trends, new technologies or finding different ways to build brand exposure, the B2B marketing landscape continues to shift. And with those changes, brands are facing increasing pressure to deliver a return on investment on any marketing activ…
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Affigates: end-to-end affiliate management designed for greater trust
Vahe Vardanyan, Chief Product Officer at Affigates, sits down with SBC News to discuss one year of the affiliate management software company, how to foster greater trust between affiliates and operators and how AI is helping scale up the industry. It’s been around a year since Affigates first launched. What progress h…
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Americas Cardroom Begins Venom Fever Satellite Promotion
Americas Cardroom launched Venom Fever, opening a satellite promotion that will run through August 30 and award… The post Americas Cardroom Begins Venom Fever Satellite Promotion appeared first on Americas iGaming & Sports Betting News.
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DuelBits Reports 122m views from UFC Marketing Campaign
Crypto sportsbook and casino operator DuelBits says its JUSTIN2026 marketing campaign generated more than 122 million verified video views ahead of the... Read More...
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1xBet wraps up Affiliate World Europe 2026 in Budapest
1xBet has completed its participation at Affiliate World Europe 2026, where the company welcomed affiliates and industry professionals to booth C56. Held in Budapest on July 9 and 10, the event brought together webmasters, media buyers, operators, and other members of the affiliate marketing industry. Focus on new par…
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BGaming unveils The Godfather: 3 Pillars of Power, inspired by the iconic film franchise
Featuring three Bonus modes
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Amusnet introduces Cashback: New promotional tool for enhanced player engagement
The Cashback system introduces a flexible promotional mechanism where rewards are calculated and distributed automatically. Press release.- Amusnet is launching a new Cashback feature as part of its Promotional Tools portfolio, expanding the Bonus Platform with automated promotional capabilities designed to improve pl…
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1xBet at Affiliate World Europe 2026: business highlights of two days in Budapest
The 1xBet team has wrapped up its participation at Affiliate World Europe 2026, one of Europe’s leading summer affiliate marketing events, where the brand was among the key exhibitors. The post 1xBet at Affiliate World Europe 2026: business highlights of two days in Budapest first appeared on Asia Gaming News | AGB - …
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Still Time to Win: WINWIN Performance Challenge Continues Into Month 2 With $30,000+ Prize Pool
To mark its anniversary, the WINWIN Partners affiliate program is running a large campaign for its partners. The WINWIN Performance Challenge has now entered its second month. The campaign is active, but it is not too late to join. New partners can still register, send traffic, and compete for a share of the prize poo…
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Google to Enforce New Rules on Gambling Advertising Certification
Google has unveiled an upcoming update to its gambling advertising rules in an attempt to improve its health policies. To that end, the tech giant has introduced stricter requirements and harsher penalties for violators. Google Unveils Updated Rules on Online Gambling Advertising In its official announcement, Google s…
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Rio de Janeiro restricts betting advertising in public spaces as Brazil tightens marketing rules
Rio de Janeiro has introduced restrictions on betting advertising across municipal-controlled public spaces, becoming the latest Brazilian authority to impose tighter controls on how betting operators can promote their brands. The city government published Decree Rio nº 58.274/2026 on 13 July, prohibiting advertising …
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Hub Affiliations wins Programme/Network Campaign of the Year at iGB Affiliate Awards 2026
International recognition
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EveryMatrix locks and loads with high voltage Bonus Bullets launch
Set inside a stylish casino where fortunes can change in an instant, Bonus Bullets delivers a premium take on the classic slot experience Fantasma Games, part of EveryMatrix, has expanded its exclusive games portfolio with the launch of Bonus Bullets, an action-packed slot that combines timeless three-reel gameplay wi…
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GRAI urges parents to identify early signs of underage gambling in latest campaign
The action follows research in Ireland that found that children who gambled were twice as likely to develop gambling-related problems as adults.
Read summary →Denmark Signals Tighter Sports Streaming Rules
Denmark Moves Toward Stricter Ad Controls Denmark is moving toward a tighter set of advertising rules for gambling during live sport.… The post Denmark Signals Tighter Sports Streaming Rules appeared first on iGaming Express.
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AffPapa confirms iGaming Club Lisbon 2026
AffPapa has announced the highly anticipated return of iGaming Club Lisbon on September 28, 2026, set to unite affiliates, operators, and B2B providers for an exclusive evening of networking and new business opportunities. The post AffPapa confirms iGaming Club Lisbon 2026 first appeared on Asia Gaming News | AGB - As…
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Brazil bars unauthorized operators and youth targeting under new advertising rules
Applies to operators, individuals, companies
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Boomerang Partners showcases sports affiliate strategy at iGB L!VE London
Scheduled for Sept. 29 to Oct. 1
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Casino Guru wins iGB Affiliate's Safer Gambling Award for fourth consecutive year
iGB Affiliate Awards 2026
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NOVOMATIC sends a strong signal for employee health and occupational safety
NOVOMATIC holds annual Health Day at its Lower Austrian headquarters NOVOMATIC has held its annual Health Day at its Lower Austrian headquarters, underlining its consistent commitment to workplace health promotion and an attractive working environment. The wide range of activities on the topics of health, exercise and…
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GR8_TECH showed operators how to build for winning at iGB L!VE 2026
GR8_TECH left with more than 60 new leads GR8_TECH came to iGB L!VE 2026 in London with Championship Mode switched on, and left with more than 60 new leads, high-value discussions, and a focused pipeline for H2. Across two days at ExCeL London, our stand became a high-performance meeting point for operators, affiliate…
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Yaroslava Romaniv, GR8_TECH: “Bet It Drives was built to feel more like an industry conversation than a brand campaign”
During the latest edition of iGB L!VE, Focus Gaming News spoke with GR8_TECH’s Head of Marketing and PR, Yaroslava Romaniv, about the success of its award-winning Bet It Drives campaign. Exclusive interview.- In May, GR8_TECH’s Bet It Drives series was recognised with the Best Marketing Campaign 2026 award, highlighti…
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N1 Beyond the Insights: Facebook in July
N1 Partners has launched N1 Beyond the Insights, a new series featuring expert analysis on key igaming topics, beginning with a focus on July seasonal shifts in Facebook campaign performance. Opinion.- Every month, N1 Insights features N1 Partners experts sharing their perspective on the latest developments in the iga…
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Denmark signals tighter rules if operators expand sports streaming offers
We’ve gotten used to seeing European countries tightening gambling regulations over the last few years, with Denmark also joining the list. In a move to limit the population’s exposure to gambling advertisements, the country is pondering a package of reforms that would see relevant marketing during live sporting event…
Read summary →Spinomenal Charges up the Reels with Coin Voltage – Blast the Bonus 3×3
Leading iGaming content provider Spinomenal has released an electrifying new addition to its portfolio, Coin Voltage – Blast the Bonus 3×3. Set... Read More...
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Spinomenal carga los carretes con Voltage de Monedas — ¡Explota el bono 3x3!
Proveedor líder de contenido iGaming, Spinomenal, ha lanzado una electrizante nueva adición a su portafolio: Coin Voltage — Blast the Bonus 3x3.... Leer más... La entrada Spinomenal carga los carretes con Voltage de Monedas — ¡Explota el bono 3x3! se publicó primero en iGaming Futuro.
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Hot Copy: Four(teen) weddings and a scandal
A gambling-linked marriage scam, scrutiny over streaming and advertising in Brazil, and the changing meaning of ‘degenerate’ all hit headlines this week. The post Hot Copy: Four(teen) weddings and a scandal appeared first on NEXT.io.
Read summary →Liverpool City Council puts weight behind calls to end gambling advertising
Liverpool City Council has joined the Coalition to End Gambling Ads (CEGA), becoming the latest local authority to back calls for tighter restrictions on gambling advertising as part of its wider strategy to reduce gambling-related harm. The move follows the launch of the council’s Reducing Gambling Harms Action Plan …
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How Connected TV is reshaping iGaming marketing
Discover how Connected TV is changing iGaming marketing, from player acquisition to campaign measurement and performance.
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Liverpool adds weight to UK alliance against gambling adverts
Liverpool City Council has become one of the highest profile local authorities to join the growing Coalition to End Gambling Ads. UK.- Liverpool City Council has joined a growing national alliance that’s campaigning to end gambling advertising in the UK. It’s the biggest city outside of London to add its weight to the…
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Weebet anuncia parceria com a Optimove para elevar estratégias de CRM e marketing dos operadores brasileiros
A Weebet, plataforma brasileirs de tecnologia para operações de iGaming e apostas esportivas, anuncia uma nova parceria estratégica com a Optimove, criadora do Positionless Marketing e solução nº 1 em engajamento de jogadores do […] O post Weebet anuncia parceria com a Optimove para elevar estratégias de CRM e marketi…
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Spain’s Record Promo Spend Revives Casino Bonuses in 2026
Spain’s online gambling industry is once again growing, and industry stakeholders are attributing this growth to casino bonuses. With record-high spending from operators on promotional activities, Spanish regulators are once again examining whether or not casino bonuses should be allowed in Spain. While the online cas…
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Italy’s new online gambling regime focuses on signup bonuses
Italy has just spent the best part of the last two years rebuilding its online gambling market from the ground up. Previously, operators had to compete in a crowded environment shaped by strict advertising limits, legacy concession structures and a player base that already knew how to compare offers. Now, the country’…
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What is a casino bonus? The complete guide to every type
A casino bonus is a promotional reward, extra funds, free spins, or cashback that an online casino gives… The post What is a casino bonus? The complete guide to every type appeared first on European Gaming Industry News.
Read summary →John Cook: are events still at the centre of the marketing universe?
Writing for SBC News, SBC Media Commercial Director John Cook explores the relationship between media and events as he explains how media can enable marketeers to make the most out of the industry shows. In the iGaming industry, much of our calendars are dominated by the various different conferences and exhibitions d…
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ReferOn wins Best Affiliate Management Platform at iGB 2026
ReferOn has been awarded Best Affiliate Management Platform at the iGB Affiliate Awards 2026. The award was presented during iGB LIVE and recognizes the company’s continued growth, product development, and focus on helping operators manage affiliate programs more efficiently. Helping operators simplify affiliate manag…
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ReferOn wins “Best Affiliate Management Platform” at iGB Affiliate Awards
The recognition has marked another major milestone in the company’s growth. Press release.- ReferOn has been named the Best Affiliate Management Platform at the prestigious iGB Affiliate Awards 2026, marking another major milestone in the company’s growth. Announced live at iGB L!VE, the recognition follows a year of …
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Thaluana Muscat, Amusnet: “We are seeing a strong demand for highly differentiated content, sophisticated promotional mechanics, and precise localisation”
Thaluana Muscat, Lead Sales Manager at Amusnet, shares insights about the company’s participation at iGB L!VE 2026. Exclusive interview.- Following Amusnet’s participation at iGB L!VE 2026, lead sales manager Thaluana Muscat shares her insights on the company’s landmark 10th anniversary, its high-performing product po…
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AffPapa’s Affiliate Management: Turning Insights Into Profit
The first instinct of operators who review affiliate performance is to look at the numbers. Metrics like traffic quality, GEO performance, and conversion rates are important, but they don’t always show where or why performance is falling short. AffPapa’s affiliate management service closes that gap, offering insights …
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Danilo Melo: las tendencias que definirán el marketing de apuestas en Brasil durante los próximos cinco años
Danilo Melo, director de Marketing de BETesporte en Brasil, conversó con iGaming Futuro para analizar cómo la regulación del mercado brasileño de... Leer más... La entrada Danilo Melo: las tendencias que definirán el marketing de apuestas en Brasil durante los próximos cinco años se publicó primero en iGaming Futuro.
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The advertising paradox: Brand becomes more important than ever
Edge Marketing Institute's Gerhard Sagat and Paul Rees on how B2B marketing has evolved to drive longer-term value in today's tricky regulatory landscape,
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Affiliates, get ready: Globe Cup 26 traffic is entering its hottest phase
Press release.- Globe Cup 26 is in full swing, and the tournament has moved into a stage where football traffic becomes more focused, emotional and dependent on timing. To help partners work with this stage more effectively, 1xPartners, the official affiliate programme of 1xBet, has prepared the Globe Cup 26 Traffic G…
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Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026
The award was presented on 2 July during iGB L!VE London Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026. The award was presented on 2 Ju…
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Genting Casino Online Launches Summer of Wins Campaign
Genting Casino Online has launched its Summer of Wins promotional campaign, offering prizes to new and existing customers throughout the summer. The... Read More...
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Hub Affiliations wins Programme/Network Campaign of the Year at iGB Affiliate Awards 2026
Hub Affiliations has been recognized at the iGB Affiliate Awards 2026, securing the Programme/Network Campaign of the Year award for its Creator-Powered Live Streaming Rollout initiative and earning a Highly Commended distinction in the Best Affiliate Network category. The post Hub Affiliations wins Programme/Network …
Read summary →GR8_TECH Showed Operators How to Build for Winning at iGB L!VE 2026
High-Performance Meeting Point Across two days at ExCeL London, the company’s stand became a high-performance meeting point for operators, affiliates, and… The post GR8_TECH Showed Operators How to Build for Winning at iGB L!VE 2026 appeared first on iGaming Express.
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DSTGAMING to exhibit at Affiliate World Europe 2026 at Stand B18
DSTGAMING will attend Affiliate World Europe 2026 on June 9–10 in Budapest, Hungary, where the company will exhibit at Stand B18. Press release.- DSTGAMING has confirmed its participation in the upcoming Affiliate World Europe, taking place on June 9–10 in Budapest, Hungary. Throughout the two-day event, the company w…
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Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026
Boomerang Partners has showcased its sports expertise at iGB L!VE London, where the company was shortlisted for Best Affiliate Programme at the iGB Affiliate Awards 2026. Press release.- From July 1 to 2 inclusive, Boomerang Partners, an Affiliate Gambling & Betting Marketing Agency, participated in iGB L!VE London on…
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Betr Elevates Key Leadership with Promotion of Alex Ursa to Chief Operating Officer, Alex Kuwada to Chief Marketing Officer, and Mike Denevi to Chief Content Officer
Betr, the company behind the world’s first real money gaming super app, announced the promotions of Alex Ursa… The post Betr Elevates Key Leadership with Promotion of Alex Ursa to Chief Operating Officer, Alex Kuwada to Chief Marketing Officer, and Mike Denevi to Chief Content Officer appeared first on Americas iGamin…
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Protected: Are affiliate programmes becoming the next battleground for loyalty, recognition and gamification?
There is no excerpt because this is a protected post.
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Springbok Casino Taps Family Entertainment Trend with “Minions in the Wild” July Campaign
As the latest Minions movie arrives in cinemas worldwide, South African online operator Springbok Casino has launched a themed July marketing campaign that blends popular culture... Read More...
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Pragmatic Play powers up Big Bass series with Big Bass Blast
Pragmatic Play has expanded its popular Big Bass franchise with the introduction of Big Bass Blast, a high-energy new title featuring escalating rewards and action-packed bonus features. The post Pragmatic Play powers up Big Bass series with Big Bass Blast first appeared on Asia Gaming News | AGB - Asia Gaming Brief.
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WPT Global Launches Triple Ring Challenge Offering a ¥3M Bonus
Win three WPT Rings during WPT Global Asia Series to complete the Triple Ring Challenge.
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AffPapa announces upcoming iGaming Club Lisbon 2026
AffPapa is excited to announce the return of iGaming Club Lisbon, taking place on September 28, 2026. Building on the success of previous editions, iGaming Club Lisbon returns this September to bring affiliates, operators, and B2B providers together for an evening of networking, conversations, and new business opportu…
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SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates
In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared… The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.
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Pragmatic Play delivers high-voltage thrills in Big Bass Blast
New release packed with escalating rewards and explosive bonus game action Pragmatic Play has powered up its iconic Big Bass franchise with the launch of Big Bass Blast, an electrifying new release packed with escalating rewards and explosive bonus game action. Heading back to the lake for another adventure, players j…
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Alessandro Valente Receives Affiliate Idol 2026 Award
Brazilian entrepreneur Alessandro Valente has received the Affiliate Idol award at the iGB Affiliate Awards 2026, recognising his contribution to the affiliate... Read More...
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