Affiliate & MarketingiGaming Business · Sep 22
Sex sells… or does it? Can Novig leverage its Sydney Sweeney controversy?
By Scott Longley•September 22, 2026
The brief
Novig’s Sydney Sweeney campaign won attention, but converting controversy into lasting customers presents the test, says industry communications veteran Tony Kenny.
Original report
iGaming Business
Summary is editorial. Full reporting, images and rights belong to the source.
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