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60 stories mentioning this topic
Stake Signs Jully ‘Poca’ de Oliveira as First Boxing Ambassador
Stake has expanded its combat sports sponsorship portfolio by signing Brazilian boxer Jully “Poca” de Oliveira as its first boxing ambassador. The sportsbook and casino brand announced the partnership ahead of Poca’s super lightweight fight against Cinderella Linnear on Friday, August 21, 2026. Under the agreement, Po…
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Hollywoodbets Extends Brentford Deal, Exits Shirt Front
Premier League Sponsorships Shift Beyond Front of Shirt Branding Brentford FC will continue its partnership with South African gambling operator… The post Hollywoodbets Extends Brentford Deal, Exits Shirt Front appeared first on iGaming Express.
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Stake Signs Boxer Jully Poca as Global Ambassador
Stake has appointed Brazilian boxer Jully “Poca” de Oliveira as a global brand ambassador, expanding its portfolio of sponsorships in combat sports.... Read More...
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Brentford extends Hollywoodbets deal despite front-of-shirt ban
Brentford F.C. are the latest Premier League club that is not deterred by the front-of-shirt sponsorship ban after extending its long-standing partnership with Hollywoodbets. Brentford F.C. has renewed its sponsorship with Hollywoodbets for an extended five years and will transition from front-of-shirt sponsor to the …
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Sports sponsorship: How to accurately estimate sports audiences for maximum value
Sports sponsorship can put a betting brand in front of millions of fans, but a large audience doesn’t… The post Sports sponsorship: How to accurately estimate sports audiences for maximum value appeared first on European Gaming Industry News.
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Lazio, Polymarket terminate sponsorship deal after platform is blacklisted in Italy
Polymarket to pay full 2026/27 season fee
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Lazio ends Polymarket sponsorship amid regulatory pressure
The Serie A club has cancelled its deal after the prediction platform was placed on Italy’s list of banned gambling operators. Italy.- SS Lazio has confirmed the early termination of its sponsorship deal with prediction market Polymarket, citing regulatory developments in Italy. The Serie A club announced that the agr…
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Lazio Drops Polymarket Deal After Italian Ban
Lazio has confirmed that its €19m sponsorship agreement with Polymarket has been brought to an end by mutual consent after Italian regulators declared the site illegal. The club had signed the deal in April 2026, with plans for it to run across two seasons and an option to extend into 2028–29. The Polymarket deal was …
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Italian club SS Lazio ends Polymarket sponsorship as regulator blocks prediction markets
The sponsorship deal was signed in April and was intended to continue until the 2027/28 season
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Shikenso to conduct the largest sponsorship valuation in esports history
The Esports Foundation has named Shikenso as its Sponsorship Media Valuation Partner for the Esports World Cup (EWC) and Esports Nations Cup (ENC), tasking the firm with independently quantifying sponsorship impact across the full competitive season to provide evidence‑based insights into the value delivered by brand …
Read summary →Lazio and Polymarket End Sponsorship Early
Regulatory Pressure Reshapes Sports Sponsorship Ties S.S. Lazio and Polymarket have agreed to end their sponsorship partnership early after new… The post Lazio and Polymarket End Sponsorship Early appeared first on iGaming Express.
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Partnership Playbook: 1,000 sponsors, louder cars and Arsenal’s Emirates deal
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships. When I was younger and imagined what sport would look like in 2026, I pictured football boots with jets and racing cars that could fly. This week’s top stories include a…
Read summary →Lazio ends €22m Polymarket sponsorship on mutual grounds
Lazio AS has terminated its record sponsorship with US prediction markets platform Polymarket with immediate effect. Yesterday, the Serie A club released a statement announcing that the record €22m shirt sponsorship had been terminated by “mutual agreement”, in light of regulatory action against Polymarket taken by It…
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SpeedyBet extends Real Betis sponsorship to cover European market
The two-season renewal gives Paf Group’s sports betting brand its first European football rights beyond Spain, with Sweden… The post SpeedyBet extends Real Betis sponsorship to cover European market appeared first on European Gaming Industry News.
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SPRIBE secures premium sponsorship for AffPapa Conference Cancun 2026
Yeva Avagyan, Head of Commercial at AffPapa, commented: “We’re happy to have SPRIBE joining the AffPapa Conference Cancun 2026 as a Premium Sponsor. SPRIBE has built a strong name in the iGaming space, and we’re looking forward to having the team with us in Cancun.” The post SPRIBE secures premium sponsorship for AffP…
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DSTGAMING named Gold Sponsor of G&M Events Brazil 2026
DSTGAMING will support G&M Events Brazil as a Gold Sponsor on August 13 in São Paulo, strengthening its engagement with the LatAm gaming market. Press release.- DSTGAMING has been confirmed as a Gold Sponsor of G&M Events Brazil, taking place on August 13, 2026 in São Paulo, Brazil. The sponsorship marks another step …
Read summary →Sponsor Spotlight: BOYLE Sports redefines marketing playbook
Sports sponsorships in the global betting and gaming industry never sleep. This week alone has already produced some huge deals, which will be seen by millions of sports fans around the world. This edition of Sponsor Spotlight brings you an unconventional partnership in the second-highest English football tier, a pote…
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Super Group reports record half-year revenue
The group has raised its full-year guidance while also announcing a sponsorship deal between Betway and Manchester United. US.- The NYSE-listed gambling operator Super Group has reported record second-quarter results, driven by strong performance by its Betway brand in the run-up to the World Cup. The company posted a…
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Super Group CEO hails Man Utd deal as Betway asserts Premier League dominance
Super Group CEO Neal Menashe has reaffirmed the importance of Betway’s new Manchester United sponsorship as he hailed the club as “one of the most recognisable in the world”. The training kit sponsorship deal with Man Utd was signed on Tuesday, just before Betway owner Super Group’s Q2 2026 results were announced. It …
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Partnership Playbook: Data, deals and DUDE Wipes
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships. Gambling, sports data and, yes, wipes make up the stories of this week’s Partnership Playbook, which isn’t a sentence I expected to write when putting together a sports …
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Betway to become Manchester United’s official principal partner from 2026/27
Betway's branding will not appear on front of the team's shirts as the voluntary sponsorship ban comes into action in the 2026/27 season.
Read summary →Betway confirms Manchester United sponsorship contract
On August 4, 2026, Betway and Manchester United revealed a new sponsorship deal between the Super Group-owned gambling brand and the Premier League football club, marking the world’s biggest training kit contract according to its reported value. In early June 2026, media reports first began circulating that Manchester…
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Boosted By Football, Super Group Hits The Bullseye In Q2 And Ups FY26 Guidance
Boosted by the World Cup and its ground-breaking sponsorship deal with Manchester United, Super Group has reported Q2 revenue of US$684 million... Read More...
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Sports sponsorship ‘not what it used to be’, SBC Tbilisi panel says
Munegu Sport, betlive.com and Sports Business Academy executives told SBC Summit Tbilisi that sponsorship activation and long-term commitment now decide ROI Brands still evaluate football clubs as media buys and expect returns inside 12 months, panellists said during the Sports Rights, Sponsorship & Media: What Still …
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Manchester United signs record £20m Betway kit deal
Manchester United has joined the Premier League trend of securing training kit sponsorships with gambling companies. Manchester United has signed a multi-year agreement with Super Group that will see Betway become the club’s exclusive global betting partner. The deal, beginning in the 2026/27 season, puts Betway’s log…
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Betfred reported to be ending Super League sponsorship deal after nine years
Betfred is set to cut ties with rugby league’s Super League in a move that would put to an end a partnership which has lasted nearly 10 years. One of the sport’s leading publications, Love Rugby League, reported earlier today that the partnership looks unlikely to be extended beyond the 2026 season. The partnership is…
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Betway Announces Official Partnership with Manchester United for 2026/27 Season
Super Group’s Betway has officially announced a multi-year strategic partnership with Manchester United FC that will see Betway become the club’s Principal Partner and Exclusive Global Betting Partner. This agreement, set to commence with the 2026/27 season, represents Betway’s most significant sponsorship investment …
Read summary →Manchester United Finalize Betway Sponsorship Deal
Long-Rumoured Deal Is Finally Signed Betway has confirmed its partnership with Manchester United after more than two months of speculation.… The post Manchester United Finalize Betway Sponsorship Deal appeared first on iGaming Express.
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Betway signs record Manchester United sponsorship deal
Betway’s branding will feature on the training kits of Manchester United’s men’s and women’s teams after becoming the club’s Principal Partner. The post Betway signs record Manchester United sponsorship deal appeared first on NEXT.io.
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Philippines considers blanket ban on gambling ads
Senator Francis Escudero has introduced a new bill that aims to impose a blanket ban on gambling ads in the Philippines, which will cover TV, social media, radio, and print. According to Senate Bill 2347, sponsorships and celebrity endorsements of gambling products would also be prohibited, and companies found in viol…
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Escudero Seeks Gambling Ad Ban and Celebrity Endorsement in the Philippines
Sen. Francis Escudero has proposed a bill that will impose a total ban on gambling advertisements and sponsorships all throughout the country. This bill, Senate Bill 2347, shall include the following platforms for banning gambling-related advertisements: TV, radio, print, online, and even social media. Bill Seeks Wide…
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Global Game Connect opens sponsorship and exhibition bookings for 2027 Sri Lanka event
24 - 25 March
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Sponsor Spotlight: Betting sponsors eye EFL Championship
Sports sponsorships in the global betting and gaming industry never sleep. This week alone has already produced some huge deals, which will be seen by millions of sports fans around the world. This edition of Sponsor Spotlight is our most packed yet, bringing you a full week of partnerships galore as operators across …
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Sunderland and Nottingham Forest yet to fill gambling void ahead of 26/27 Premier League
Two Premier League clubs which held front-of-shirt gambling sponsorship last season are still without a new deal just three weeks out from the beginning of the 2026/27 season. Sunderland AFC and Nottingham Forest FC are still on the hunt for a main sponsor as the front-of-shirt ban on gambling sponsorships comes into …
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1xBet adds Gowran Park to growing Irish racing portfolio
Fifteen races across two codes The sponsorship covers 15 races across the Flat and National Hunt seasons at Gowran Park.… The post 1xBet adds Gowran Park to growing Irish racing portfolio appeared first on iGaming Express.
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Partnership Playbook: Betano’s pivot, SoFi’s athlete push
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships. Summer is definitely in full swing as the partnership news is starting to slow down, but this week there are a few interesting strategies at play. Betano has…
Read summary →Coral Signs Birmingham City Front-Of-Shirt Deal
Coral Brings Logo To Birmingham Shirts Entain’s Coral has agreed its first front-of-shirt football sponsorship in a deal with Birmingham City.… The post Coral Signs Birmingham City Front-Of-Shirt Deal appeared first on iGaming Express.
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Birmingham City Welcomes Entain’s Coral as Front-of-Shirt Sponsor in 2026/27
Front-of-shirt sponsorship deals between gambling companies and sports clubs continue in the United Kingdom, with Coral, a licensed local operator, teaming up with Championship club Birmingham City for the 2026-27 season. This comes in the fraught context of more industry giants calling for an end of a loophole that a…
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Entain’s Coral betting brand signs first front-of-shirt football sponsorship deal
Coral’s first headline football sponsorship deal in 100 years comes as Entain calls for a ban on unlicensed gambling sponsorship in sports. UK.- With the Premier League’s voluntary ban on front-of-shirt gambling sponsorship coming into play for the upcoming season, focus is shifting to the second-tier EFL Championship…
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Birmingham City becomes Coral’s first front-of-shirt partner in 100-year history
Birmingham City FC has named Coral as its new principal partner, marking the first front-of-shirt sponsorship in the betting brand’s 100-year history. The deal will see Entain-owned Coral branding appear on the men’s and women’s home, away and third kits for Birmingham’s 2026/27 campaign, elevating its existing role a…
Read summary →Sponsor Spotlight: Active week for sports and operators across the board
Sports sponsorships in the global betting and gaming industry never sleep. This week alone has alreadyproduced some major deals, which will be seen by millions of sports fans around the world. This edition of Sponsor Spotlight is more packed than usual, showcasing a week full of partnerships that hints at the intrinsi…
Read summary →Betano extends Aston Villa sponsorship for 3 years
Kaizen Gaming-owned Betano has announced the extension of its partnership with Premier League football team Aston Villa for an additional 3 years. The collaboration between the gambling operator and the club first began in 2024, when Betano became Aston Villa’s front-of-shirt sponsor as a Principal Partner; however, a…
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Betting Operators Expand Sponsorships Beyond Football in Brazil
Sports betting firms are the top sponsors of clubs in Brazil’s top two football leagues. But more recently, operators have started to make a presence in other sports as well, such as basketball and volleyball, and to diversify their investments throughout the country. Although football remains the sport with the bigge…
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Altenar extends sports sponsorship portfolio with Gran Fondo Isle of Man
New format for 2026 edition
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betPawa Launches KSh 17.3 Million Sponsorship to Support Kenyan Volleyball with “Locker Room Bonus”
betPawa has officially launched a KSh 17.3 million sponsorship package for the 2026/27 Kenya Volleyball Federation (KVF) National League. This partnership is poised to significantly transform the Kenyan volleyball scene. Central to this sponsorship is the Locker Room Bonus, which offers an immediate financial incentiv…
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Partnership Playbook: PGA closes on LIV, PSG’s Chinese ally
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and sponsorships. The PGA Tour and DP World Tour strengthened their position in global golf through a new Asian Tour partnership, while The Hundred secured a new broadcast par…
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2026 SportPesa National Sevens Circuit Set to Begin Following Ruff ‘n’ Tuff 7s Invitational
The 2026 SportPesa National Sevens Circuit is set to officially begin on July 25–26, with the Prinsloo 7s tournament at the Nakuru Athletic Club. SportPesa has reaffirmed its commitment to Kenyan sports by doubling its sponsorship to KSh 34.14 million for the 2026 season. This marks the fourth consecutive year the fir…
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Entain calls for immediate end to unlicensed gambling sponsorships in UK football
Instead of waiting for legislation Stella David, Chief Executive Officer.
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Why tightening ad rules are an affiliate problem, not an operator one
When a regulator announces new limits on gambling advertising, the instinct across most affiliate teams is to file it under someone else’s problem. That is the operator’s marketing budget taking the hit, the sportsbook’s shirt sponsorship under review, the brand’s TV spend getting trimmed. The affiliate channel, the t…
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‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook
Betano was just a tournament supporter of the biggest World Cup in history. Kaizen Gaming CCO Julio Iglesias Hernando outlines the FIFA journey, the architecture of its Tottenham agreement and why he thinks much of the sector still doesn't understand marketing.
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Betnacional Renews Title Sponsorship of Sport Recife Running Event for Second Consecutive Year
For the second year in a row, Betnacional will be the title sponsor of the III Corrida do Sport, continuing its association with Sport Club do Recife not only in football. It will happen in Recife on Sunday, July 19, and is expected to gather approximately 3,000 people. The event was designed to include both […] The p…
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UK gambling sponsorship ban rejected, but Andy Burnham faces pressure to intervene
Amendments to the Sports Events Bill have been rejected, but the UK’s new prime minister will receive increasing pressure from local authorities. UK.- Another proposal to ban gambling sponsorship and adverts in British sport failed to advance this week with the rejection of proposed amendments to the Sports Events Bil…
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Lib Dem peer takes aim at gambling sponsorship but gov’t holds out
Lord Foster of Bath, a vocal proponent of gambling law reform in the UK, has called for legislative change to address gambling marketing in sports and unlicensed sports data collection. The Liberal Democrat peer is a long-time critic of gambling advertising, while other members of his party have also attempted to amen…
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UK Expands Ban on Unlicensed Gambling Sponsorships Beyond Sports
The UK government has confirmed plans to block sponsorship and advertising deals with gambling operators that do not hold a licence, extending the restriction beyond sport. In its latest update, the Department for Culture, Media and Sport (DCMS) said a second consultation was underway and that the ban is scheduled to …
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Entain cuts 500 jobs and pushes for unlicensed sponsorship ban
The two announcements land in the same week as Entain works to offset higher UK tax costs and… The post Entain cuts 500 jobs and pushes for unlicensed sponsorship ban appeared first on European Gaming Industry News.
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UK DCMS opens consultation on illegal operators’ sponsorships
The UK’s Department for Culture, Media, and Sport (DCMS) launched a consultation into the potential ban of gambling advertisements and sponsorships by illegal operators on July 15, 2026. The official consultation comes after recent reports from the Guardian suggested that the UK was set to launch a review of illegal o…
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Unlicensed Gambling Sponsors Could Face UK Ban From 2027
Everton’s new deal with Stake and dozens of other partnerships could come under scrutiny after the U.K. government proposed a ban on sponsorships involving unlicensed gambling operators. The U.K. government has launched an eight-week consultation on banning sponsorships and advertising by gambling operators without a …
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Entain Presses for Immediate End to Sports Deals With Unlicensed Gambling Firms as UK Consultation Begins
The battle over gambling sponsorship in British sport has entered a new phase after Entain called on football authorities to stop accepting commercial partnerships with unlicensed betting operators before new laws take effect. The betting group threw its support behind the UK Government’s newly launched consultation o…
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Unlicensed gambling sponsors face UK sports ban from 2027
DCMS consultation would make sponsorship deals with unlicensed gambling operators a criminal offence, threatening Everton, Chelsea and F1 arrangements The UK’s Department for Culture, Media and Sport (DCMS) opened an eight-week consultation on 15 July on banning unlicensed gambling operators from sponsoring British sp…
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Entain Urges Government to Ban Unlicensed Gambling Companies from Sponsorship Deals
Entain has become the latest company in the United Kingdom to urge the government to deliver on a plan to ban unlicensed gambling companies from becoming sponsors of local sports teams and exploiting other legal loopholes. Entain urges a ban on unlicensed sponsorships sooner rather than later Presently, the government…
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