Category
Affiliate & Marketing
335 recent stories
Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events
Boomerang Partners' analysis shows affiliates need structured, calendar-driven campaign planning to manage overlapping sports events and maximize traffic during the FIFA World Cup 2026 starting June 11.
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Stake Stages Football Marketing Campaign at 10,000ft
Stake launched a football-themed marketing campaign featuring what it describes as the first football match played on a floating pitch suspended at altitude.
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MGM Osaka and prefectural government warn of fake ads and individuals impersonating employees
MGM Osaka and local authorities issue alerts about fraudulent websites and impostors misrepresenting the operator to deceive consumers.
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Fraud detection cuts bonus abuse and saves operator $25,000 in a single day
Advanced fraud detection identified and prevented bonus abuse from fake accounts, protecting operator budget in real-time.
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Kongebonus launches 30-0 Kongeserien, Norway’s first Eliteserien fantasy draft game
Kongebonus releases 30-0 Kongeserien, a fantasy draft and simulation game centered on Norway's Eliteserien and football history.
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Titans brings its full affiliate network to iGB L!VE 2026
Titans will showcase its complete affiliate program portfolio at iGB L!VE 2026 in London, targeting commission negotiations and brand partnerships.
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Finnish Authorities Review Susanna Penttilä’s Casino Promotion on Bangbus
Finland's gambling regulators have launched a formal review into casino advertising displayed on Susanna Penttilä's Bangbus vehicle, examining potential violations of the country's strict lottery laws.
Read summary →Ukraine Targets Gambling Ads Online
Ukraine is intensifying efforts to restrict gambling advertising on streaming and social platforms including Kick, with PlayCity now subject to direct reporting requirements.
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David Baker Bonus Reflects on 11-Year History of the $500 ODB Fantasy League
Poker personality David "ODB" Baker discussed his long-running fantasy league during an appearance on the PokerGO Podcast.
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NLA Director-General and Greater Accra LMC Chairman Meet to Discuss Industry Challenges and Successes
Ghana's National Lottery Authority leadership met with the Greater Accra lotto marketing companies association to address sector challenges and achievements.
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Building Affiliate Trust in Africa: Local Insights, Payments, and Player Education
iGaming affiliate sector expands across Africa as operators seek to build credibility with new players through localized expertise and transparent education.
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Colombian court suspends key advertising rules for online operators
Colombia's Council of State court has overturned marketing budget restrictions imposed by Coljuegos on licensed operators.
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N1 Sports Digest: Summer Calendar and Traffic Tips
N1 Partners launches N1 Sports Digest featuring summer sporting calendar and traffic-driving insights for sports affiliates.
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From Scepticism to Scale: The Remarkable Rise of iGaming Affiliate Partnerships in Africa
An industry veteran reflects on the evolution and growth of iGaming affiliate marketing across the African continent over the past eight years.
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AffPapa announces partnership with WPN Affiliates
AffPapa has added WPN Affiliates, the official partner program for Winning Poker Network, to its iGaming affiliate directory.
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World Gaming appoints Mallory Reynolds-Trout as Director for iGB L!VE London and iGB Affiliate Barcelona
World Gaming names Mallory Reynolds-Trout as Event Director to oversee iGB L!VE London and iGB Affiliate Barcelona conferences.
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ACMA finds SBS breached gambling advertising rules during Tour de France
Australian regulator ACMA determined SBS violated gambling advertising standards by broadcasting a Crown casino promotion during Tour de France coverage.
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Exclusive: Social media in iGaming: It’s Not About Reach, It’s About Relevance
iGaming operators must prioritize targeted, relevant messaging over broad reach on social platforms.
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World Gaming nomeia nova diretora de eventos para o iGB L!VE London e o iGB Affiliate Barcelona
Mallory Reynolds-Trout, profissional com mais de 13 anos em eventos, foi confirmada no cargo para impulsionar ainda mais os dois importantes encontros do iGB.
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World Gaming appoint new Event Director for iGB L!VE London and iGB Affiliate Barcelona
Mallory Reynolds-Trout has been appointed Event Director for iGB L!VE London and iGB Affiliate Barcelona, bringing over 13 years of B2B event experience.
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N1 Partners at iGB L!VE 2026: art collabs with Clym Evernden and Yoomoota, exclusive drops and N1 Sport Promo
N1 Partners will showcase exclusive art collaborations, branded merchandise, and N1 Sport Promo campaign at iGB L!VE 2026 in London on July 1-2.
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Optimove Embraces AI, Slashes Workforce by 10%
Optimove announced a 10% workforce reduction as it accelerates focus on AI-based solutions for its Positionless Marketing platform.
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Markus Antl, Greentube: “Our goal remains in delivering engaging content that combines proven commercial performance with exciting new opportunities”
Greentube's Director of Global Sales and Marketing discusses the company's content strategy, flagship franchises, and product roadmap in an exclusive interview.
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The many faces of bonus abuse – and the challenge of the organised syndicates
EveryMatrix experts warn that bonus abuse extends beyond sporadic incidents, with organized syndicates posing systemic challenges that operators often underestimate.
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How success is measured in the modern affiliate industry
Affiliate success in iGaming has traditionally been judged through the numbers that are easiest to see: traffic, clicks, conversions, first-time depositors and revenue, and these metrics still matter.
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Explosive bonus mechanics light up Evoplay’s latest release Liberty Fireworks
Evoplay's new slot, Liberty Fireworks, features bold graphics and an expanding bonus structure designed to capture the excitement of nighttime celebrations.
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EEGS Webinar on: What Google’s AI Search Evolution Means for iGaming Brands and Affiliates
An upcoming EEGS webinar on June 25 will analyze how Google's significant AI-driven search evolution, including AI Overviews and conversational queries, will affect iGaming brands, operators, and affiliates.
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BetFriday Launches with Kongebonus Partnership
BetFriday has selected Kongebonus as its exclusive launch partner, following an extensive review process by the affiliate platform.
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Connect with N1 Partners at G Gate Conf 2026
N1 Partners will participate in the upcoming G GATE CONF 2026 in Tbilisi, Georgia, connecting with thousands of industry professionals.
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Philippine Senator and Anti-POGO campaigner Risa Hontiveros launches 2028 presidential bid
Philippine Senator Risa Hontiveros has officially launched her presidential campaign for 2028, signaling her intent to seek the nation's highest office.
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Primal Rampage by Play’n GO
Primal Rampage drops players into a wild jungle adventure where Korrak’s fury drives expanding reels, smashing Vaults, bonus prizes, and volatile Free Spins packed with unpredictable action and escalating rewards.
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